Senior Specialist, Marketing

Merck Merck · Pharma · PA

Senior Specialist, Marketing role at Merck focused on developing and executing marketing strategies for vaccines. Responsibilities include promotion management, customer segment strategy, and budget oversight. Requires experience in sales, marketing, market research, or promotion, with a strong understanding of pharmaceutical promotional material development and regulatory compliance.

What you'd actually do

  1. Directs projects to ensure that all resources meet the objectives of customer and brand marketing teams.
  2. Develops organized customer tools and resources for Account Executives and across multiple engagement channels supporting the vaccines portfolio, new indications and appropriate pre-launch activities.
  3. Partners with the other members of the organized customer team, external agency partners and third-party vendors to ensure that all offerings meet the strategic and communication objectives for the customer segments and brands.
  4. Manages the creative process for segment initiatives and provides necessary guidance to the agency partners.
  5. Manages projects and programs "end to end" through appropriate internal and external support services in development of content, design, Commercial Review Team (CRT) approvals, and production.

Skills

Required

  • Adaptability
  • Business Planning
  • Data Analysis
  • Data Analytics
  • Financial Analysis
  • Managed Care Contract Negotiations
  • Market Development
  • Market Research
  • Pricing Strategies
  • Product Management
  • Project Management
  • Sales Strategy Development
  • Strategic Thinking
  • Team Leadership
  • Teamwork

Nice to have

  • Prior working knowledge in pharmaceutical, vaccines, biotech or other related regulated industries.
  • Managing external agencies or vendor.
  • Demonstrated ability to make strategic choices using fundamental marketing tools and frameworks (e.g. segmentation, positioning, etc.).
  • Demonstrated budget management.
  • Proven ability to efficiently manage and/or lead multiple projects, priorities and deadlines as a subject-matter-expert (SME).

What the JD emphasized

  • Working knowledge of regulatory guidance
  • Med-Legal / Promotional Review process
  • pharmaceutical promotional materials