Senior Specialist, Marketing Oncology (m/f/d)

Merck Merck · Pharma · Vienna, Austria

Senior Specialist, Marketing Oncology role at Merck in Vienna, Austria. Responsible for developing and executing marketing strategies for oncology products, analyzing market research, managing customer relationships, and overseeing campaign budgets. Requires a university degree, knowledge of the Austrian healthcare system, pharmaceutical industry, and strong communication and project management skills. Experience with CRM tools and data analytics is also needed.

What you'd actually do

  1. Develop and execute comprehensive marketing strategies that promote our products and services
  2. Translate the global and local product strategy into local priorities and lead development of brand specific L3 brand plans
  3. Collaborate with cross-functional teams to ensure that all marketing initiatives are aligned with the company's overall goals and values
  4. Collaborate with sales teams to develop effective sales collateral, presentations and other OCE materials (digital, print & event material) that support the sales process
  5. Analyze market research to identify trends and opportunities and use this data to inform marketing strategies & implement respective measures to achieve business goal

Skills

Required

  • Deep knowledge of the overall Austrian healthcare system and the role of the individual customer groups within the healthcare environment (oncology an advantage)
  • Proven ability to understand & learn science and translate it into messages
  • Ability to develop and manage professional relationships, networking & to navigate within matrix organization
  • Knowledge of the pharmaceutical industry, regulatory compliance, and marketing guidelines.
  • Excellent communication skills, both written and verbal, with the ability to create compelling marketing messages and content
  • Understanding of customer behavior and the ability to develop customer personas to inform marketing strategy
  • Experience with customer relationship management (CRM) tools and the ability to manage customer data effectively
  • Strong project management skills and the ability to manage multiple projects simultaneously through agile working principles
  • Experience with data analytics and measuring the effectiveness of marketing campaigns
  • Ability to work effectively with cross-functional teams, including sales, medical / compliance, ComOps, DDAL
  • German & English proficiencies
  • Strong MS Office (Excel and PowerPoint) expertise
  • Track record of several years’ experience as Jun. BCM and/or BCM.
  • Ability to work independently with hardly any supervision

Nice to have

  • oncology an advantage

What the JD emphasized

  • highest ethical and compliance standards
  • regulatory compliance