Senior Staff Product Designer, Money

SoFi SoFi · Fintech · San Francisco, CA · Product Design

Senior Staff Product Designer for SoFi's Money team, focusing on core banking products (checking, savings, debit/spend). The role involves leading the design lifecycle, driving projects from concept to launch, and setting design direction. A key aspect is leveraging AI-first prototyping with LLM tools (Claude, Gemini, GPT) and coding environments (Cursor, Replit) to rapidly explore and validate design concepts. The position also requires strong collaboration with cross-functional teams, executive leadership influence, and a focus on visual design craft and user trust in consumer financial products.

What you'd actually do

  1. Lead the design lifecycle for complex, high-impact Money features: checking, savings, money movement, vaults across mobile and web.
  2. Drive projects from ambiguous concepts to final launch, delivering experiences that earn the trust of millions of everyday consumers.
  3. Help set the design direction for the Money team, proactively identifying experience gaps, challenging the status quo, and advocating clearly and confidently for quality even when it's uncomfortable.
  4. Leverage AI-first prototyping to rapidly explore and validate design concepts using LLM-based tools (Claude, Gemini, GPT) and vibe coding environments (Cursor, Replit), compressing the distance between idea and testable prototype.
  5. Partner with Product, Engineering, Data Science, and Research to shape the strategic roadmap; present design concepts compellingly to executive leadership, earning trust through a clear point of view and well-reasoned rationale.

Skills

Required

  • 12+ years of experience working in product design/UX roles
  • Strong design point of view, craft, and aesthetics across all common platforms (Android, iOS, & Responsive Web)
  • Track record for design leadership
  • Delivered many end-to-end solutions from initial concepts to measurable outcomes
  • Strong collaboration & influence skills across cross-functional teams including research, product management, engineering, and marketing
  • AI Prototyping Fluency: Hands-on experience using LLM tools (Claude, Gemini, GPT) and vibe coding environments (Cursor, Claude Code) to rapidly explore and pressure-test design concepts
  • Ability to leverage user research, user needs, and product data to inform product definition and design solutions
  • Ability to navigate and manage senior leadership, representing design perspective and advocating for user needs in the context of business and technology drivers
  • Experience designing consumer financial products (banking, payments, or fintech) at scale — products actively used by millions of people
  • Track record designing for trust and security in consumer-facing experiences, making complex or sensitive interactions feel safe, simple, and credible
  • Strong expertise in modern design tools (Figma, Cursor or Claude Code, etc.)
  • Experience working in an Agile development environment using tools like Jira and Confluence
  • A portfolio URL, slides or PDF to submit with application with examples of mobile and responsive web product design

Nice to have

  • Motion Design: Ability to use motion to guide users and create moments of delight in the UI
  • Financial Literacy UX: Experience simplifying complex financial concepts in product UI, helping everyday consumers understand and act on their money

What the JD emphasized

  • AI Prototyping Fluency
  • consumer financial products
  • design for trust and security