Senior Technical Product Marketing Manager

Fivetran Fivetran · Data AI · Oakland, CA · Marketing Department

Fivetran is seeking a Senior Technical Product Marketing Manager to lead strategic initiatives across their platform and product portfolio. This role will support key product areas, scale technical product marketing, and ensure marketing efforts align with technical depth and customer value. The PMM will stay current on data and analytics trends, modern data infrastructure, and emerging trends like AI. Responsibilities include content development, customer and market insights, cross-functional collaboration, technical expertise, and thought leadership. The ideal candidate has experience in product marketing, data engineering, or related fields, with strong technical aptitude and communication skills.

What you'd actually do

  1. Create high-impact technical collateral across the Fivetran platform, including architecture diagrams, demos, white papers, blogs, pitch decks, technical guides, and other customer-facing content.
  2. Conduct research on market trends, customer needs, and competitive dynamics across the modern data ecosystem to inform product positioning and messaging.
  3. Act as a technical marketing partner to GTM Product Marketers, Demand Generation, Regional Marketing, Sales, and Enablement to support launches, campaigns, webinars, field events, and sales plays across priority product areas.
  4. Operationalize technical product marketing best practices across teams.
  5. Represent Fivetran as a platform expert through events, presentations, webinars, and hands-on labs.

Skills

Required

  • 4-8 years of experience in product marketing, data engineering, product management, sales engineering, and/or data and analytics consulting
  • Data industry experience and expertise: Either hands-on work with or a deep knowledge of data engineering with a focus on data integration, data lakes, open table formats (e.g. Delta Lake, Apache Iceberg), data warehouses, data catalogs and related technologies (e.g. SQL, dbt, python, Spark).
  • Technical aptitude and a desire to learn more: Knowledge of modern data infrastructure and tools, particularly in relation to data lakes and their role in analytics and storage. Has a keen interest in all things data integration and cloud destinations and a willingness to work on new product areas as they arise.
  • Experience working with multiple different teams: Proven experience partnering and coaching across Product, Sales, Marketing, and Enablement teams to deliver impactful results.
  • Strong in-person, virtual, and written communication: Exceptional verbal and written communication skills, capable of adapting messaging for different technical personas and mediums.
  • Highly-organized with an excellent project management track record: Strong project management skills to juggle multiple initiatives and projects, maintain proactive communication with stakeholders, and meet deadlines.
  • An understanding of our target customers: The ability to gain a deep understanding of the needs and challenges of data engineers, data scientists, data architects, and technical stakeholders.

What the JD emphasized

  • technical depth
  • technical content
  • technical audiences
  • technical PMM role
  • technical accuracy
  • technical concepts
  • technical capabilities
  • technical marketing
  • technical SME
  • technical validation
  • technical personas
  • technical stakeholders
  • technical aptitude