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About the role
We're looking for a Senior UX Researcher who brings rigour and curiosity to both product and marketing research. Someone who's as comfortable running foundational product studies as they are digging into brand perception, buyer mindsets, or how a marketing site actually works for the people using it.
This is strategic, high-visibility work — you'll partner with Product Design, Product Management, Brand, and Marketing to shape what we build and how we tell the world about it.
What makes this role unique:
- Work across both brand and product research, with real influence on each
- Research enterprise developer tools and DevOps workflows — including AI-powered features built for developers
- Fast-paced environment where research directly influences design and business decisions
- Be part of a team of talented, experienced researchers who genuinely invest in each other's growth
What you'll do
- Lead foundational, problem validation, and strategic research projects across your assigned product areas and beyond
- Drive both brand and product research — including buyer persona development, brand perception studies, and digital experience research — that directly informs positioning and messaging
- Be the expert on the users within your area of coverage: their behaviours, pain points, workflows, and goals
- Make connections across research initiatives, surfacing macro insights that no single study could reveal on its own
- Build trusted relationships with Product Design, Product Management, Brand, and Marketing counterparts, guiding them to the right research approach
- Advocate for and socialise actionable insights in a clear and compelling way that increases empathy across the organisation
- Independently drive research prioritisation across stage groups, balancing impact, product direction, and company objectives
- Mentor other researchers and actively shape how the Experience Research team works, through process iteration, documentation, and peer reviews
What you'll bring
- Empathetic, curious and open-minded
- Deep mixed-methods research experience across qualitative and quantitative methods
- A track record in both product research and marketing or brand research
- The ability to guide stakeholders — including senior ones — toward the right approach, even when they arrive with a firm opinion
- Strong instincts for prioritisation across multiple stakeholder groups in a fast-moving environment
- Clear, compelling communication that makes findings land with product, brand, and marketing audiences
- Experience working in a highly iterative, fast-paced environment, with the ability to pivot with sudden changes in direction
- Demonstrated ability to work effectively in a fully remote, globally distributed team — with strong async communication habits
- Self-motivated and self-managing, with strong organisational skills
- Ability to ramp up to a highly technical domain quickly
- Share our values, and work in accordance with those values
- Able to conduct research in a fully remote setting and use GitLab as part of your daily workflow
- Experience working on AI products, particularly for enterprise dev tooling, is a plus
- Experience working on enterprise and/or developer tooling products is a plus
How GitLab Supports Full-Time Employees
- Benefits to support your health, finances, and well-being
- Flexible Paid Time Off
- Team Member Resource Groups
- Equity Compensation & Employee Stock Purchase Plan
- Growth and Development Fund
- Parental Leave
- Home Office Support
Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.
**Country Hiring Guidelines: **GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.
**Privacy Policy: **Please review our Recruitment Privacy Policy. Your privacy is important to us.
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