Senior Web Analytics & Operations Manager

Fivetran Fivetran · Data AI · Oakland, CA · Marketing Department

Fivetran is seeking a Senior Web Analytics & Operations Manager to own and improve the foundation of their website's analytics, experimentation, and operational processes. This role focuses on making web performance visible, reliable, and actionable, partnering cross-functionally to align business objectives with clean measurement and disciplined execution.

What you'd actually do

  1. Own the accuracy and scalability of web analytics across GA4, Heap, and downstream reporting systems. Translate funnel performance and behavioral data into clear insights and recommendations.
  2. Build and maintain scalable dashboards in Looker and other reporting tools to support web decision-making across web and revenue metrics. Monitor web performance across top KPIs.
  3. Define tracking requirements and work with web development to ensure clean event implementation and reliable data.
  4. Set up and analyze A/B or multivariate experiments using Webflow Optimize (web experimentation tool).
  5. Operationalize and project manage workflows across localization, compliance, technical SEO, and accessibility.

Skills

Required

  • Google Analytics (GA4)
  • Looker
  • Google Tag Manager
  • Google Search Console
  • Webflow
  • Webflow Optimize (A/B experimentation)
  • Heap
  • Jira
  • Excel/SQL
  • web analytics
  • experimentation
  • data reliability
  • event instrumentation
  • debugging tracking implementation
  • A/B and multi-armed bandit web experiments
  • operational/process-oriented
  • cross-functional collaboration
  • organization skills

Nice to have

  • PLG-driven growth environments
  • Webflow
  • working directly with web development
  • managing localization vendors and workflows

What the JD emphasized

  • technical depth
  • analytical judgment
  • strong cross-functional partnership
  • Deep expertise in web analytics
  • Experience building scalable reporting and ensuring data reliability
  • Hands-on experience with Google Tag Manager, event instrumentation, and debugging tracking implementation.
  • Experience setting up A/B and multi-armed bandit web experiments and measuring impact.
  • Operational/process-oriented
  • Excellent cross-functional collaboration skills
  • Bias for action and strong organization skills