Seo Content Manager

Coursera Coursera · Consumer · United States · Consumer Marketing

This role is for an SEO Content Manager at Coursera, focusing on driving performance and innovation in content strategy, creation, and optimization across SEO, AEO, and GEO. The candidate will analyze content performance, translate data insights into strategies, and create engaging, optimized content. The role involves collaboration with other content managers, editors, and the SEO team, as well as organic acquisition channels like social media and YouTube. Experience with LLM optimization and emerging search technologies is preferred.

What you'd actually do

  1. Performance manage the Strategic Content portfolio to defend and grow traffic and engagement.
  2. Analyze content performance and optimization efforts using multiple data sources and visualization tools to identify & action opportunities.
  3. Translate data insights into actionable content strategies and recommendations.
  4. Execute new content initiatives based on the evolving search landscape and emerging AEO/GEO opportunities.
  5. Apply storytelling expertise and deep customer empathy to create high-quality, SEO-optimized content in a variety of formats that aligns with the company's strategic goals and engages our target audience.

Skills

Required

  • 5+ years of SEO content management experience in a mid- to large-scale consumer-facing business
  • Demonstrated experience working on large-scale content portfolios and SEO optimization projects
  • Demonstrated experience developing and optimizing content for AEO/GEO
  • Proven ability to perform actionable analyses and translate data insights into strategic content decisions
  • Demonstrated writing and editorial experience, with a deep understanding of SEO principles and best practices

Nice to have

  • Strong understanding of SEO principles, keyword optimization, and content performance metrics
  • Familiarity with content management systems and editorial workflows
  • Experience with video-first SEO, LLM optimization, and emerging search technologies
  • Experience with enterprise data analysis tools and visualization platforms (e.g., SQL, Tableau, Looker)
  • Experience working in global organizations and supporting international SEO initiatives
  • Background in education or career development content

What the JD emphasized

  • SEO/AEO/GEO-optimized content