Social Marketing Manager

Canva Canva · Enterprise · Bangkok, Thailand · Marketing

Social Marketing Manager for Canva Thailand, responsible for building the social presence from the ground up, creating trend-led content, managing the community, and reporting on performance. The role involves showing up on camera, partnering with local creators, adapting global campaigns, and using data to refine strategy. Requires deep understanding of Thai digital culture, hands-on content creation skills, strategic thinking, collaboration experience, and data analysis capabilities.

What you'd actually do

  1. Own Canva Thailand's social presence from the ground up — building the strategy, producing content, managing the community, and reporting on what's working (and what isn't)
  2. Create high-performing, trend-led content for TikTok and Instagram Reels that taps into Thai cultural moments in real time, for audiences including educators, SMEs, freelancers, and creators
  3. Show up on camera as Canva Thailand's social face, bringing the brand to life with confidence and authentic storytelling
  4. Partner with local creators and influencers, and collaborate cross-functionally to keep content fresh, far-reaching, and genuinely local
  5. Track performance metrics, draw meaningful insights, and use data to continuously sharpen your content strategy

Skills

Required

  • Thai digital culture expertise
  • Content creation (ideation, shooting, editing, design, publishing)
  • Social media strategy and execution
  • Community management
  • Influencer/creator collaboration
  • Performance tracking and data analysis
  • On-camera presence

Nice to have

  • Experience with Canva design tools

What the JD emphasized

  • YOU live and breathe Thai digital culture
  • YOU'RE a hands-on creator who can ideate, shoot, edit, design in Canva, and publish without waiting for a production team to make something great
  • YOU'RE equally energised by building a strategy and executing it yourself
  • YOU'VE worked closely with creators, influencers, and cross-functional teams before
  • YOU treat data as a creative tool, not just a reporting exercise
  • YOU'RE analytical and structured by nature