Why Socure?
Socure is building the identity trust infrastructure for the digital economy — verifying 100% of good identities in real time and stopping fraud before it starts. The mission is big, the problems are complex, and the impact is felt by businesses, governments, and millions of people every day.
We hire people who want that level of responsibility. People who move fast, think critically, act like owners, and care deeply about solving customer problems with precision. If you want predictability or narrow scope, this won’t be your place. If you want to help build the future of identity with a team that holds a high bar for itself — keep reading.
Job Overview
The Social Media Brand Manager is responsible for managing multiple executive and corporate social media accounts to drive brand awareness, support pipeline generation, and elevate the social presence of Socure’s leadership team.
This role will own end‑to‑end social media account management, including content strategy and creation, outbound outreach to target audiences and accounts, campaign execution with demand gen, executive social presence programs, and a clear, well‑governed approval and compliance process.
You will partner closely with Marketing (content, demand gen, brand), Sales, and Executive Communications to ensure that social media becomes a consistent, scalable source of demand signal, brand engagement, and executive visibility, with a particular emphasis on LinkedIn and other priority B2B channels.
Job Responsibilities
- Own day‑to‑day management of designated executive and corporate social media accounts (primarily for LinkedIn), includes standing up a social brand program, including full ownership of planning, drafting, posting, monitoring, and reporting.
- Develop and execute a corporate social strategy that supports marketing and commercial goals, with a focus on high‑intent audience growth, engagement, and qualified demand pipeline influence.
- Build and manage executive social presence programs for key leaders (e.g., CEO, CMO, CCO), including content calendars, ghost‑writing posts, coordinating thought leadership content, and aligning with speaking/events and PR for thought-leadership content.
- Partner with Demand Gen team to align on cross-functional strategies (e.g., community focused campaigns, content DMs, and event content) to support pipeline building.
- Create and curate high‑quality, on‑brand social content tailored to executives and commercial audiences, including posts, threads, carousels, infographics, short video concepts, and repurposed long‑form content.
- Establish and manage a streamlined but controlled content and approval workflow for executive and corporate accounts, including intake, drafting, review, legal/compliance routing when needed, and final sign‑off.
- Maintain a clear process and standards for tone of voice, visual guidelines, and brand alignment across all managed accounts, working closely with Brand and Content Marketing.
- Monitor social conversations, mentions, and relevant industry topics; surface timely engagement opportunities for executives and the brand (e.g., commenting strategy, signal amplification, real‑time response).
- Partner with Content, PR/Comms, and Product Marketing to map key narrative themes (identity, fraud, risk, fintech, public sector, etc.) into ongoing social series and campaigns.
- Collaborate with RevOps/Demand Gen to align social outreach and track organic influence on meetings, opportunities, and pipeline.
- Build out social media channel strategy including new social communities for SMEs to participate, offer content and build influence within.
- Define and maintain a governance framework and playbook for executive and account‑based social activity (e.g., guidelines, escalation paths, do/don’t scenarios, crisis/issue response in partnership with Comms).
- Analyze and report on performance for each managed account and initiative (engagement, reach, follower quality, CTR, meeting requests, pipeline influence), and continuously optimize based on data.
- Stay current on platform changes, best practices, and competitive activity, and proactively recommend experiments (new formats, AI tools, employee advocacy, podcasts or video series) to advance our social presence.
- Support scaling of an employee advocacy program by providing templates, sample posts, and guidance to help commercial leaders and teams show up consistently on social.
Job Requirements
- 6+ years of experience in social media marketing, digital marketing, or content marketing, with at least 2+ years directly managing LinkedIn and other B2B social accounts for executives or brands.
- Demonstrated experience running company or executive LinkedIn programs, including ghost‑writing, thought leadership, and community building, ideally in B2B SaaS, fintech, cybersecurity, fraud/identity, or adjacent spaces.
- Proven track record using social media as part of an integrated demand/pipeline motion (e.g., ABM, outbound, events), in partnership with Sales and Demand Gen.
- Strong writing, editing, and storytelling skills with the ability to adapt tone for different executives while staying on‑brand and compliant.
- Experience working within a defined brand system and messaging framework, and collaborating across content, PR, and product marketing to ensure consistency.
- Solid understanding of social media analytics and experimentation; comfortable setting KPIs and iterating based on data (engagement, reach, audience quality, CTR, conversions, influenced pipeline).
- Hands-on experience with social media management and listening tools (e.g., Sprout Social or similar) and basic familiarity with CRM/marketing automation to align and attribute social activity.
- Excellent project management skills; able to juggle multiple executive calendars and campaigns, manage an approval process, and deliver on tight deadlines in a fast‑paced environment.
- High degree of judgment, discretion, and comfort working with senior executives and sensitive topics; able to manage confidential information and handle real‑time issues responsibly.
- Self‑starter who “acts like an owner,” is comfortable with ambiguity, and proactively proposes new ideas and improvements.
- Preferred: familiarity or interest in identity, fraud, risk, fintech, or cybersecurity domains.
Socure is an equal opportunity employer that values diversity in all its forms within our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If you need an accommodation during any stage of the application or hiring process—including interview or onboarding support—please reach out to your Socure recruiting partner directly.
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