About the Role
At Uber, we believe the most successful organic social teams are trend-savvy storytellers who keep their brand at the forefront of culture. We are building a best in class Brand Social team responsible for telling Uber’s story in an engaging, inspiring, and innovative way across our global channels, to a global audience.
We aim to drive conversation, generate buzz and tell meaningful stories by applying a social-first mindset to every piece of content we create, and every campaign we launch. As the Creative Social lead, you’ll be responsible for elevating our social presence across channels. In this role, you’ll set the vision for our social ecosystem, find the right formats for breakthrough storytelling, and guide a team of creators toward work that feels brand-right, bold, and deeply connected to culture. You’ll collaborate closely with social strategists as well as cross functional peers to bring content to life that sparks conversation, builds community, and moves our brands forward.
This role requires an appetite for smart risks, excellent creative chops, strong shooting, editing and graphic design skills, clear written and verbal communication skills, and scroll-stopping content ideas. We need someone genuinely excited by a fast paced environment and opportunity for impact.
What You’ll Do
- Lead Global Creative Direction: Define and own the creative strategy and vision for Uber’s worldwide social ecosystem—developing concepts, campaigns, and content approaches that ladder up to brand and business goals. Operate as the central creative hub by building guidelines, frameworks, and best practices that regional teams can adapt and localize—ensuring globally aligned, culturally relevant storytelling across all markets.
- Generate Big Ideas: Create culturally relevant, platform-native ideas that tap into trends, moments, and consumer behavior in smart, strategic ways.
- Guide a Team of Creators: Ensure the work is cohesive, high-quality, and consistently on brand.
- Partner Across the Business: Collaborate with comms, brand marketing, product, and external partners to integrate social thinking into broader brand and business priorities.
- Own Craft + Execution: Review and refine creative assets, provide clear feedback, and ensure production meets quality standards across all channels (IG, TikTok, X/Twitter, YouTube, etc.).
- Stay Ahead of Culture: Track social trends, emerging formats, creator behaviors, and new platform features to keep the brand’s content fresh and relevant.
- Champion Experimentation: Encourage thoughtful risk-taking, testing, and iteration to uncover new creative opportunities.
- Support Always-On + Campaign Moments: Oversee creative for daily publishing and major brand moments—driving concepts from ideation through to launch.
Basic Qualifications
- 7+ years of experience in social-first creative roles at brands, agencies, or media companies.
- Bachelor's degree
- A portfolio demonstrating strong creative vision, concepting ability, and mastery of social storytelling.
- Proven experience leading creative talent, and defining a brand’s vision and voice.
- Deep understanding of platform best practices and emerging content formats.
- Excellent written and verbal communication skills, and comfort presenting ideas to stakeholders and leadership.
Preferred Qualifications
- 9+ years of experience in social-first creative roles at brands, agencies, or media companies
- Ability to balance big, bold thinking with fast, scrappy execution.
- A passion for culture—across entertainment, internet trends, creators, design, and beyond.
- A go-getter who looks forward to rolling up their sleeves, building things from the bottom up, and excels in a fast-paced environment.
- A creative strategist who can spot a trend from a mile away and leverages data-driven insights to craft impactful, relevant content that aligns with Uber’s business goals.
- A team player who enjoys working closely with cross functional stakeholders and stays calm under pressure. Success at Uber depends on the ability to partner internally and externally, and organize around shared goals.
- Influencer, creator and talent management experience.
- BrandWatch, Dash Social, and Sprinklr experience.
For New York, NY-based roles: The base salary range for this role is USD$159,000 per year - USD$177,000 per year.
You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. All full-time employees are eligible to participate in a 401(k) plan. You will also be eligible for various benefits. More details can be found at the following link https://jobs.uber.com/en/benefits.
Uber's mission is to reimagine the way the world moves for the better. Here, bold ideas create real-world impact, challenges drive growth, and speed fuels progress. What moves us, moves the world - let's move it forward, together.
Uber is proud to be an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form.
Offices continue to be central to collaboration and Uber's cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.