Social Media Engagement Specialist

Contentful Contentful · Enterprise · Denver, CO · Marketing

This role is for a Social Media Engagement Specialist at Contentful, a digital experience platform company. The specialist will manage social media channels, engage with the community, create content, monitor trends, and report on performance. While the company mentions AI capabilities and the role involves using social media tools, the core responsibilities do not involve building or directly working with AI/ML models.

What you'd actually do

  1. Own the "social inbox" and engage daily with our audience to build relationships, strengthen trust, and surface relevant moments to the Social and Content teams.
  2. Contribute to the editorial calendar, ensuring a consistent drumbeat of content that aligns with our marketing strategy.
  3. Create, edit, and schedule engaging social-first content that feels human and relatable but also can be technical.
  4. Conduct regular channel audits (new and existing) and research emerging trends to recommend shifts in strategy.
  5. Remain in tune with post and profile performance to contribute to the monthly and quarterly series.

Skills

Required

  • 1–3 years of experience managing social media channels for a brand, an agency, or an executive.
  • An exceptional writer with a "human" touch
  • exposure to tools like Sprout Social or Hootsuite
  • basic design/video editing skills
  • Curious and comfortable working in a fast-paced, sometimes ambiguous environment.
  • You pay attention to internet culture, audience behavior, and emerging formats, platform features, and shifts in how brands and communities engage online.
  • You blend high-level creativity with technical fluency.
  • You don't just guess what to create; you use data and best-in-breed tools to decide who it’s for and what to improve.