Social Media Lead

Synthesia Synthesia · Multimodal · New York, NY · Marketing

This role is for a Social Media Lead at Synthesia, an AI video platform. The role focuses on owning the company's social media presence, shaping the narrative around AI and creativity, and driving content distribution. It requires a strategic approach to social media, understanding of AI's impact, and strong communication skills.

What you'd actually do

  1. Owning Synthesia's presence across LinkedIn, X, Instagram, TikTok, and YouTube, day to day and long term
  2. Shaping the social voice and narrative around AI, creativity, and the future of work
  3. Building a content calendar that has rhythm without losing soul
  4. Engaging with our community in a way that’s fun, thoughtful and real
  5. Tracking what works, spotting trends, and knowing when the numbers are telling the story and when they're not

Skills

Required

  • Social media strategy
  • Content creation and distribution
  • Community engagement
  • Trend analysis
  • Strong writing skills
  • Understanding of AI's impact on creativity and work

Nice to have

  • Experience with video content
  • Familiarity with various social media platforms (LinkedIn, X, Instagram, TikTok, YouTube)

What the JD emphasized

  • AI video platform
  • leading AI company
  • AI and human creativity
  • future of work
  • distribution