Social Media Lead (senior Associate)

Capital One Capital One · Banking · Nottingham, United Kingdom +1

Capital One is seeking a Social Media Lead (Senior Associate) to develop and execute their social media strategy in the UK. This role involves creating and amplifying content, managing creator strategies, integrating social media with broader marketing efforts including AI discoverability, and reporting on KPIs. The ideal candidate will be creative, analytical, and a strong communicator with experience in managing social media campaigns and external agencies.

What you'd actually do

  1. You will own the overarching strategy for Capital One’s social media presence in the UK: you’ll define the role and content plan for each channel, establishing how the brand shows up authentically on each, whilst ensuring a cohesive narrative and tone of voice.
  2. Work with the PR and paid media teams in the end-to-end delivery of integrated, multi-channel owned and earned marketing campaigns, from initial briefing to final sign off
  3. You’ll particularly own and champion our content creator strategy, identifying the right partners to work with and ensuring content is created that is compliant and on message
  4. You’ll work closely with our performance marketing team to lead social media integration with our wider marketing agenda, including GEO and AI discoverability
  5. You’ll work closely with international partner teams to ensure compliance with International Brand Governance Standards

Skills

Required

  • Ability to be both creative and analytical
  • A strong communicator, both written and verbal
  • Excellent relationship building skills
  • Experience of managing a busy workload and great organisational skills
  • Experience of working with creative agencies
  • Ability to work in a fast-paced environment, managing multiple projects simultaneously, without losing attention to detail
  • Resilience in your approach, able to overcome setbacks and have a solution-focused mindset
  • Tenacity to grow and develop quickly in role, taking on bigger responsibilities as they arise
  • Demonstrable experience in the development and implementation of an organic social media strategy, preferably in-house

Nice to have

  • experience of working in financial services or another regulated sector
  • CIPR/CIM qualified

What the JD emphasized

  • AI discoverability