Social Media Manager

Twilio Twilio · Enterprise · United States · Remote · Marketing

This role is for a Social Media Manager at Twilio, focusing on B2B social media strategy, content creation, community engagement, and analytics. The goal is to grow awareness and consideration of Twilio by creating compelling content and testing new tactics. While AI is mentioned as a tool used in the hiring process and desired in the qualifications, the core function of the role is social media management, not AI development.

What you'd actually do

  1. Support campaign and content strategy across our major launches, integrated campaigns, brand moments, and tentpole events.
  2. Help manage our social channels — including LinkedIn, Instagram, Facebook, and X.
  3. Own social analytics, reporting, and competitive insights that shape future strategy.
  4. Manage our developer social content.
  5. Work cross-functionally to help manage our employee brand social content.

Skills

Required

  • 6+ years experience managing brand social.
  • Can express complex thoughts or ideas in 100 characters or less.
  • Thinks outside the box and communicates ideas clearly.
  • Loves short form video and is fluent in CapCut and Canva.
  • Uses data and analytics to create strategy.
  • Proven success driving engagement
  • Loves building community — and knows how to make people care.
  • Brings energy, curiosity, and a sense of fun to the work.
  • Is organized and good at creating clarity and process while operating in a fast-moving environment.

Nice to have

  • Experience with live video, graphic design, AI/LLM tools and social management tools, including (but not limited to): Google Workspace, Canva, Sprout, EveryoneSocial, Adobe
  • Experience partnering with executives on social content.
  • Has worked on B2B brand social.

What the JD emphasized

  • rewrite the rules of B2B social media
  • knows how to stop the scroll
  • operationally sharp as they are creative
  • dream big and keep us moving with process, structure, and follow-through
  • Can express complex thoughts or ideas in 100 characters or less.
  • Uses data and analytics to create strategy.
  • Proven success driving engagement
  • Is organized and good at creating clarity and process while operating in a fast-moving environment.