Social Media Specialist

Twilio Twilio · Enterprise · United States · Remote · Marketing

This role is for a Social Media Specialist on Twilio's Corporate Communications team. The primary goal is to build community and increase brand awareness for Twilio by creating compelling content, managing social channels, executing editorial calendars, managing an employee advocacy program, engaging with the community, and collaborating with stakeholders. The role also involves creating content for executives, performing data analysis to prove program growth, experimenting with new tactics, and partnering with the Employee Brand team. The ideal candidate is a storyteller who can write concisely, test bold ideas, is fluent in short-form video, and can cut through the noise. Required qualifications include experience managing brand social, expressing complex ideas concisely, thinking outside the box, being organized, using data to tell a story, experience with social management tools, community building, and enjoying fun. Desired qualifications include experience with live video and graphic design.

What you'd actually do

  1. Create compelling, on-brand content showcasing our customers, capabilities, and culture.
  2. Manage our social channels including LinkedIn, Instagram, Facebook, X, and help us launch our TikTok.
  3. Help execute our editorial calendar and campaigns.
  4. Manage Twilio’s employee advocacy program, equipping our global and regional teams to share content.
  5. Engage and build our community of technical developers, consumers, and business decision makers daily.

Skills

Required

  • Has experience managing brand social.
  • Expresses complex thoughts or ideas in 100 characters or less.
  • Thinks outside of the box and presents ideas clearly.
  • Is organized and loves to take projects and run with them.
  • Uses data to tell a story and has proven success on social.
  • Experience using social management tools, including Sprout Social, Canva, Figma, EveryoneSocial.
  • Enjoys building community.

Nice to have

  • Experience with live video, graphic design.