Software Engineer 6 - Ads Conversions API

Netflix Netflix · Big Tech · United States · Remote · Engineering

Software Engineer role focused on designing and developing Netflix Conversion APIs and Audience Onboarding systems. This involves building high-volume, low-latency services for ingesting user engagement events from advertiser properties in near-real-time, supporting various ingestion methods. The role requires expertise in ad tech, privacy, streaming architectures, and technical leadership to solve complex business problems.

What you'd actually do

  1. designing and developing Netflix Conversion APIs and Audience Onboarding systems
  2. building high-volume, low-latency services capable of ingesting consented user engagement events from Advertiser properties in near-real-time
  3. supporting various methods, including server-to-server streaming, pixel requests, and batch uploads
  4. processing conversion events from diverse sources to create high-fidelity, identity and attribution-enriched, and deduplicated "gold" data sets for consumption by downstream services
  5. leveraging conversion events to enable valuable derivative services, such as retargeting and outcome-based optimization

Skills

Required

  • Technical Leadership
  • Conversion API and Event Processing
  • Unlocking Conversion Value
  • Streaming Architectures
  • Ad Tech and Privacy Knowledge
  • Collaboration and Communication
  • Adaptability

Nice to have

  • Experience designing and building scalable batch and streaming advertiser custom audience data onboarding and activation systems for online advertising platforms.
  • Familiarity with clean rooms and industry-leading privacy-enhancing technology for multi-party data sharing.
  • Experience working in the CTV space and knowledge of its unique constraints.

What the JD emphasized

  • Technical Leadership: Proven track record of solving highly complex, ambiguous, business critical technical problems which require significant cross-organization collaboration.
  • Conversion API and Event Processing: Demonstrated experience in building server-to-server, batch and pixel Conversion APIs.
  • Unlocking Conversion Value: Expertise in leveraging conversion events to enable valuable derivative services, such as retargeting and outcome-based optimization.
  • Streaming Architectures: Practical experience with streaming event architectures and related technologies (e.g., Kafka, Flink).
  • Ad Tech and Privacy Knowledge: Strong understanding of the ad technology and advertising landscape, including programmatic advertising and current digital marketing trends. Familiarity with global ads regulations, as well as privacy, consent, and legal compliance.