Spclst, Marketing

Merck Merck · Pharma · Maharashtra, India

This role provides marketing support to assigned Business Units (BUs) to achieve revenue and profitability objectives. Responsibilities include developing marketing plans and strategies, executing promotional activities, managing the marketing budget, overseeing product life cycle, engaging Key Opinion Leaders (KOLs), ensuring compliance with regulations, proposing budgets and price changes, aligning with global strategies, and coordinating with cross-functional teams.

What you'd actually do

  1. Develop marketing plan and strategy & Deliver brand objectives by driving the development, execution & performance tracking against commercial strategies across HCP customer segments
  2. Ensure execution of promotional strategies and promotion activities, including controlling the marketing budget aligned with the marketing plan. Create promotional inputs, release advertisements, organize participation in trade exhibition / congress
  3. Streamlining product forecast received from field & inventory management
  4. Manage Product Life Cycle (PLC)
  5. Develop & engage KOLs and advocacy to sustain strong networking and partnership

Skills

Required

  • Brand Management
  • Creative Campaign Development
  • Data Analysis
  • Digital Marketing
  • Healthcare Marketing
  • Interpersonal Relationships
  • Inventory Management
  • Long Term Planning
  • Manufacturing Operations
  • Market Analysis
  • Marketing
  • Marketing Planning
  • Marketing Strategy Implementation
  • Market Research
  • Operations Management
  • Product Development
  • Product Lifecycle
  • Product Management
  • Product Marketing
  • Product Planning
  • Project Management
  • Promotional Strategies
  • Strategic Planning
  • Swine Production

Nice to have

  • Marketing or Management qualification
  • Veterinarian
  • BVSC
  • Ruminant

What the JD emphasized

  • marketing support
  • revenue and profitability objectives
  • marketing plan and strategy
  • commercial strategies
  • marketing budget
  • Product Life Cycle (PLC)
  • KOLs and advocacy
  • compliant to company rules & regulations
  • budget for assigned platform / portfolio
  • price changes
  • global / regional / country strategies
  • cross functions, Global team