Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.
Job Summary
The Xfinity Brand Strategy team’s mission is to build strategy that positions Xfinity as the brand that connects people through consistent actions, identity and messaging across all channels, functions and touchpoints. Through brand strategy, identity, positioning, messaging, and planning, we ensure clear and consistent understanding of the role of the Xfinity brand in peoples’ lives among employees, partners and members. We are a key partner and input to all areas of the organization, uniquely positioned at the intersection of our product experience, business imperatives, and marketing communications.
We are seeking a Specialist, Brand Strategy to be responsible for the management, implementation and governance of Xfinity Brand messaging and strategy across all teams and touchpoints. This role will be key to shape and uphold the Xfinity Brand Framework including positioning, naming, messaging development, and governance. This role will manage translating business objectives, product features, and consumer insights into simple, clear, benefit-led consumer messaging that reinforces the Xfinity brand purpose, principles, and positioning. The ideal candidate will be a creative thinker, a self-starter, an excellent communicator, driven by a genuine curiosity and passion for building brands people care about.
Job Description
Core Responsibilities:
- Champion the Xfinity brand as the voice of brand and consumer in every room
- Manage evangelism and governance of Brand messaging for consistent, best-in-class executions across all consumer touchpoints
- Inform and advise on customer journey and point of purchase positioning and messaging to ensure continuity
- Organize and evolve brand architecture including product positioning and value propositions, including maintenance of interactive messaging framework
- Support socialization of insights and brand documents across key partners and channels including Product Strategy, Legal, and CR&I
- Drive campaign strategy for IMC priorities, including identifying key challenges, insights, audience, objectives and KPIs
- Partner with teams across the business and external partners to ensure we show up on brand in every moment, experience and touchpoint for prospects, customers and employees
- Foster brand-led culture through engaging and educating internal teams, strengthening understanding of brand strategy, identity, and voice through monthly updates and quarterly trainings
- Maintain and update all tools, resources, and communications channels (e.g., Brand Hub, monthly Brand Newsletter, monthly Brand walkthrough meeting) to drive ongoing awareness, engagement, and understanding of the Xfinity brand
- Consistent exercise of independent judgment and discretion in matters of significance.
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
- Other duties and responsibilities as assigned.
Minimum Qualifications:
- Highly collaborative role that requires a unique blend of soft and hard skills, including analytics and research synthesis, excellent presentation, and communication skills, and understanding of marketing planning and strategy
- Organizational skills to manage requests and projects
- Proactive self-starter who takes initiative, anticipates needs, and drives work forward
- Exceptional partnership and collaboration skills, must be able to work seamlessly with cross functional teams and partners
- Leadership presence, ability to interface and influence all levels of the organization
- Passion for marketing, brand, and communications
- Curiosity and keen interest in product portfolio
- Agility and flexibility to adapt to changing requests in a fast-paced environment
- Ability to synthesize and translate insights and data into consumer messaging needs
- Strong attention to detail
- Impeccable written and verbal communication, must be a master of presentation applications (PowerPoint)
- Follows through to ensure that deadlines are met and deliverables meet specifications.
- Coordinates multiple priorities while meeting simultaneous deadlines.
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Support a culture of inclusion in how you work and lead.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Skills
Brand Messaging, Brand Strategy, Customer Journey, Detail-Oriented
We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life.
Please visit the benefits summary on our careers site for more details.
Education
Bachelor's Degree (Required)
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Certifications (if applicable)
Relevant Work Experience
2-5 Years
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.