At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.
The Team At Netflix, the mission of our ads business is to build a must-buy advertising solution where clients (marketers and agencies) can reach diverse audiences who are highly engaged with the breadth and quality of our content. The Ads Marketing team shapes our core advertising positioning and drives the go-to-market strategy to bring this positioning to life through compelling, differentiated messaging and activations. By activating these messages across both sales channels (presentations, materials) and broader non-sales channels, the team builds widespread awareness and excitement among our key advertising partners.
The Role The Specialist, Global Ads Marketing Operations (Web/Email) is responsible for delivering seamless digital experiences for both advertisers and internal stakeholders by managing website content and email campaigns. This person will oversee the day-to-day operation of the CMS (with a strong emphasis on Contentful), ensuring timely and accurate updates to web content. They will build, test, and quality-assure email campaigns to support marketing initiatives, leveraging their attention to detail and technical expertise to drive operational excellence in digital communications.
Key Responsibilities:
Website & CMS Management
- Oversee the daily operation of the website CMS (Contentful), ensuring timely, accurate, and high-quality updates to all web content.
- Collaborate with marketing, creative, and technical teams to publish new content, update existing pages, and maintain a consistent user experience.
- Troubleshoot and resolve CMS-related issues, ensuring minimal disruption to site operations.
- Maintain documentation and best practices for content management workflows.
Email Campaign Execution
- Build, test, and deploy email campaigns to support global marketing initiatives, ensuring all communications are on-brand and error-free.
- Conduct thorough QA of all email assets, including layout, functionality, links, and dynamic content.
- Partner with marketing and creative teams to optimize email templates and processes for performance and scalability.
- Track and report on email campaign performance, providing actionable insights for continuous improvement.
Lifecycle Marketing Operations & Omnichannel Campaigns
- Partner with Ads Marketers to design, build, and execute omnichannel lifecycle campaigns that engage advertisers and drive measurable business results.
- Ensure a cohesive and consistent experience across all digital touchpoints – including web, email, and additional channels – to maximize campaign impact and ROI.
- Leverage data and analytics to inform campaign strategy, audience segmentation, and personalization.
- Identify and implement opportunities to streamline lifecycle marketing processes, reduce friction, and increase operational efficiency.
Quality Assurance & Digital Operations
- Ensure all digital assets and communications meet the highest standards for accuracy, usability, accessibility, and brand consistency.
- Proactively identify and resolve operational bottlenecks, continuously improving web and email processes.
- Stay current with industry best practices, emerging technologies, and regulatory requirements in digital marketing and operations.
The Ideal Candidate has...
- 4+ years of experience in website content management, CMS operations, and email marketing (B2B or media/entertainment experience preferred)
- Expertise in Contentful (required), with a strong understanding of content modeling, publishing workflows, and troubleshooting
- Hands-on experience building and QA’ing email campaigns using modern email marketing platforms
- Strong technical aptitude and attention to detail; able to manage multiple projects and deadlines with a high degree of accuracy
- Excellent communication and collaboration skills; comfortable working cross-functionally with creative, marketing, and technical teams
- Familiarity with basic HTML/CSS and email best practices
- Analytical mindset; able to track, report, and act on digital performance metrics
- Proactive, solutions-oriented, and adaptable in a fast-paced, ever-changing environment
- Enthusiasm for Netflix’s culture of innovation, collaboration, and high performance
Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $152,000.00 - $234,000.00.
Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.
Netflix is a unique culture and environment. Learn more here.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.