Specialist Manager, Marketing

Specialist Manager, Marketing role at Deloitte focused on developing and executing strategic marketing plans, launching integrated marketing campaigns, leading content strategy, and partnering with sales and other teams to drive awareness and generate leads in the government marketplace. Requires experience in marketing strategy, business marketing planning, communications, and the government professional services market.

What you'd actually do

  1. Developing and executing strategic marketing plans that support business priorities and position Deloitte to compete in the government marketplace
  2. Planning, launching, and measuring integrated marketing campaigns that drive awareness, generate leads, and evaluate return on investment
  3. Leading content strategy and supporting research- and data-informed content development aligned to business objectives
  4. Partnering with Government Sales and Brand, Marketing, and Communications teams to define target audiences, refine positioning, and activate paid and organic marketing programs
  5. Serving as a marketing advisor across a matrixed organization to prioritize initiatives and deliver against strategic business needs

Skills

Required

  • Ability to work independently and collaborate as part of a team
  • Effective written and verbal communication skills
  • Meticulous attention to detail and quality of work product
  • Ability to build and sustain professional relationships
  • Ability to lead projects or workstreams
  • Ability to manage and prioritize multiple tasks in a fast-paced and dynamic environment
  • Strong interpersonal skills and professional demeanor
  • Ability to meet deadlines
  • Ability to mentor and provide clear guidance to others
  • Bachelor's degree in Marketing, Advertising, Communications, English, or Public Relations
  • 7+ years of experience in marketing strategy, business marketing planning, and communications
  • 4+ years of experience in the government professional services market
  • 2+ years of experience working across cross-functional teams
  • 2+ years of experience managing multiple projects with competing deadlines
  • Ability to travel 10-25%, on average, based on the work you do and the clients and industries/sectors you serve.
  • Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.

Nice to have

  • Experience developing and executing paid and organic marketing campaigns
  • Experience building content strategies informed by research and performance data
  • Experience supporting thought leadership initiatives, including white papers, events, and omnichannel campaigns
  • Experience managing creative teams or agency partners
  • Experience presenting campaign recommendations or results to senior leaders
  • Proficiency with Microsoft Office, including Word, Excel, PowerPoint, and Outlook