Specialist, Publicity - Korea

Netflix Netflix · Big Tech · Seoul, South Korea +1 · Marketing

Netflix is seeking a Publicity Specialist in Seoul to drive publicity campaigns for Korean and global titles, develop creative storytelling, plan and execute campaign activities, build relationships with stakeholders, and manage agency partners. The role requires 6+ years of experience in entertainment/PR, a strong understanding of media and press relationships, excellent communication skills in Korean and English, and the ability to manage multiple tasks in a fast-paced global environment.

What you'd actually do

  1. Drive innovative publicity campaigns for Korean and global titles, reaching both new and existing fans around the world
  2. Develop creative single-title and multi-title storytelling, including outside-the-box campaigns that spark conversation
  3. Plan and execute a range of campaign activities (e.g., set visits, talent interviews, press conferences)
  4. Build and maintain strong relationships with internal and external stakeholders, including reporters, talent representatives, showrunners, and partners
  5. Act as a key liaison with cross-functional (XF) partners (e.g., content, production management, marketing) to support impactful announcements and multi-title/slate events

Skills

Required

  • entertainment industry experience
  • public relations
  • campaign management
  • stakeholder management
  • media relations
  • talent relations
  • cross-functional collaboration
  • communication (Korean and English)
  • project management
  • agency management

Nice to have

  • experience in a global environment
  • strategic publicity planning
  • storytelling

What the JD emphasized

  • 6+ years of experience in a field of entertainment, PR, studio, agency setting
  • Possess a keen understanding of media and have relationships with the press
  • Be a clear and concise communicator in Korean as well as in English