Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
About The Team
The Brand Partnerships team collaborates with external partners and internal cross-functional teams to create compelling campaigns, activations, sponsorships, and innovative solutions. As part of our overall marketing efforts, we partner with admired consumer brands to promote our titles and fuel fandom with creative marketing campaigns that drive outsized conversation, creating more ways for fans to connect with the content and IP that they love. Following the launch of Netflix with Ads in late 2022, we have continued to innovate our partnership offering, developing new intersectional solutions for brands to get closer to, and integrate with, our culture defining content and IP whilst continuing to provide a best-in-class experience to our members and ad tier subscribers.
Examples of the work created by this group can be found here: https://www.netflixmp.com/
About The Role
This role will be part of the Brand Partnerships team, with a focus on sponsorships, developing and disseminating solutions across the Netflix ecosystem for a growing set of global advertising partners, eager to unlock the value of our IP and distinct advertising products and services that only a global streaming leader can offer.
The role serves as a connection point between Brand Partnerships, the Ad Sales organization and cross-functional teams [such as content, legal, policy, finance, etc.] to identify priority titles, build out elements across streaming, digital, and social, assign pricing tiers, and deploy the offerings to our sales teams.
Broadly, this will include.
- Packaging sponsorship opportunities including Single Title Sponsorships
- Optimizing overall Sponsorship and Custom ad revenue opportunities for Netflix
- Crafting consistent and competitive ad models tied to Sponsorships and Custom programs that scale
- Evaluating revenue potential of ad opportunities as they are identified by cross-functional teams, most closely collaborating within the Brand Partnerships team and Sales
Key Responsibilities
Build and drive overall sales management/enablement of Sponsorships and Custom programs in LATAM through collaboration with global internal partners.
- Drive the expansion of Sponsorship and Custom offerings in LATAM
- Become an expert in our ecosystem of ad formats to best package effective solutions around key cultural and high-impact advertiser moments.
- Work closely with Legal & Ad Policy teams to build scalable practices that grow sponsorship revenue and protect member experience
- Oversee Sponsorship availability, allocation and management process to drive Sales & cross-functional team productivity [Legal/Ad Policy, Product, Biz Ops, Revenue & Yield Analytics]
- Lead communications with Sales regarding Sponsorships & Custom opportunities
- Partner to develop Sales Training [w/Sales Enablement & Operations] and go-to-market (GTM) Strategy [w/Marketing] for Sponsorships and Custom programs
- Partner with Content, Audience Insights, Revenue & Yield Analytics & broader Brand Partnerships to develop IP based packages
- Coordinate with product teams to unlock new assets or placements
- Inform and drive packaging & pricing of Brand Partnerships packages
- The candidate must have a background in developing and maintaining tracking systems for sponsorship offerings.
- Experience working with TV, streaming and/or social platforms.
- Ability to handle several projects at the same time.
- Have the criteria to differentiate priorities.
- Self-driven and self-starter
- The candidate must be organized, structured, and have a sense of urgency.
About you.
- 7+ years of ad sales account management, marketing, and/or sponsorship sales management
- Proven expertise within the LATAM market, with an understanding of the unique characteristics and opportunities of this region and key markets
- Deep knowledge and understanding of both the traditional linear and evolving streaming/digital video space and media industries
- High-performing cross-functional capabilities across marketing, sales, product management, analytics and research
- Extensive knowledge around pricing & packaging sponsorships
- Self-starter with the ability to multitask
- Strong project management skills and attention to detail
- Understanding of “content-driven” sensitivities related to brand association and endorsement
- Inherent knowledge of the entertainment landscape and our competitive set in the respective local markets
- The candidate must be highly detail oriented, a self-starter, and have a working knowledge of systems such as Salesforce and Airtable
- Ability to partner and support sales teams and leaders through the sales cycle process
- Fluent in English, Portuguese as an additional language is a plus
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.