Adobe Enterprise Marketing is seeking a Sr. Content Strategist to join our Portfolio & Solution Content Strategy Team, supporting products in our business productivity and brand visibility categories. This role shapes how our enterprise portfolio shows up in market; defining narratives, guiding content direction, and ensuring our content helps customers understand value, differentiation, and use cases across channels.
The ideal candidate combines critical thinking with strong communication skills, enabling them to align team members across the enterprise, provide clear direction to creative teams spanning multiple content formats, and translate complex offerings into compelling stories for web and campaign.
Key Responsibilities:
B2B Content Strategy: Develop and drive content strategy for Adobe’s enterprise solutions, products, and new product launches, including narratives for key industries and personas. Partner with portfolio marketing and campaign managers to align content with campaign strategy and ensure activation in relevant channels.
Website Experience and Journeys: Partner with web program managers, product SMEs, writers, and designers to shape how capabilities, benefits, features, and use cases come to life across product and solution pages on business.adobe.com.
Content Development: Create clear, strategic creative briefs that synthesize industry trends, expert input, third-party research, and internal messaging to guide the creation of content across formats and channels. Partner with our creative teams and subject matter experts to review content for accuracy, tone, and visual appeal.
Editorial: Demonstrate excellent storytelling, writing, and editing skills, translating complex subjects into consumable, customer-centric content.
Content Management & Enablement: Catalogue and distribute new content as it becomes available. Audit and identify gaps to inform content plans. Enable the broader marketing ecosystem to understand our strategy, available content, and usage. Use qualitative and quantitative data to continually refine and optimize your content strategy.
Qualifications:
8+ years of Content Strategy or similar experience
B2B marketing experience desired
Ability to work with senior stakeholders and build consensus across teams
Self-starter who initiates and completes projects with little to no direction
Proven success crafting compelling messages and assets
Experience marketing enterprise creative or customer experience applications is a plus but not required
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
** Let’s Adobe together**
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
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AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.
Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $94,900 -- $209,600 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $144,800 - $209,600 In Washington, the pay range for this position is $127,100 - $183,975
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.