Sr Corporate Communications Manager

Workday Workday · Enterprise · Munich, Germany +1

This role is for a Senior Corporate Communications Manager focused on Public Relations for Workday's EMEA region. The primary responsibility is to develop and implement communication strategies, build media relationships, and create compelling narratives around Workday's AI strategy and enterprise innovation. The role requires strong PR experience, fluency in German and English, and the ability to translate complex topics into audience-centric content.

What you'd actually do

  1. Developing and implementing communication strategies that incorporate the latest industry trends and engage media across Austria, Germany, Poland, and Switzerland
  2. Building and growing media relationships, including managing day-to-day press office activities, cultivating relationships with influencers, and identifying editorial opportunities
  3. Leading customer and partner programs that amplify successes and support market adoption in the region
  4. Creating communication materials such as press releases, social media posts, bylines, commentary pieces, and media briefings
  5. Partnering with regional marketing teams to ensure communications efforts are aligned with business objectives and contribute to go-to-market success
  6. Developing thought leadership content tailored to the region, positioning Workday as an industry innovator

Skills

Required

  • 7+ years of experience in public relations
  • leading media relations
  • managing external PR agency partnerships
  • Fluent in German and English (written and verbal)

Nice to have

  • Polish language proficiency

What the JD emphasized

  • AI strategy
  • enterprise tech