About Pinterest:
Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product.
Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible.
At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI.
Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here.
We’re looking for someone to join our Brand & Creative Solutions (BCS) team as a Sr. Creative Strategist in Japan. You’ll help our advertising partners create standout, insight-led ideas on Pinterest, with exposure to a wide range of verticals, objectives and innovative business models across the Japan Enterprise business. You’ll help our partners develop their marketing strategies and create a great advertising experience for Pinners, combining creative craft with a thoughtful, AI-forward way of working.
What you’ll do:
- Lead creative strategy for priority Japanese advertisers, turning their business goals into full-funnel creative narratives, concepts and best-practice guidance for Pinterest.
- Build and deliver high-impact RFP pitch support: creative narratives, concept territories, mockups and recommendations that help win our biggest deals and joint business plans.
- Design and facilitate creative sessions (standard and executive) for advertisers and agencies in Japan, helping them understand what great looks like on Pinterest and how to get there.
- Utilize AI to start and execute faster: digest briefs, surface relevant insights, draft outlines and first-pass narratives for pitches and workshops, then refine them with your own expertise.
- Utilize AI to explore more broadly: generate multiple creative territories, copy angles and visual approaches, then curate and adapt the strongest routes for Japanese advertisers and Pinners.
- Synthesize and automate: summarize campaign performance and creative learnings, distill patterns into clear recommendations, and streamline recurring documentation and reporting.
- Partner with sales, marketing, measurement and product teams to align on opportunities, co-create client strategies and scale Japan-relevant narratives and materials across the region.
- Host Japan Creative Office Hours and manage a healthy pipeline of proactive and reactive briefs, ensuring fast, high-quality creative consultation for priority opportunities.
- Contribute to and localize global BCS programs (e.g. Brand Blueprint, Creative Connect, Video Health Check, Premiere Spotlight guidance) for the Japan market, including thought leadership content and case studies.
- Champion Pinterest’s values in your day-to-day work, with a strong focus on putting Pinners first, acting as one with cross-functional partners and winning or learning through experimentation.
What we’re looking for:
- 7+ years of digital marketing or creative strategy experience with an agency, platform or brand (or equivalent experience in a related field), ideally with a strong focus on Japan.
- Deep understanding of Japanese culture, consumer behavior and advertising landscape, and how brands show up authentically in this context.
- Someone who can engage a room of senior-level brand and agency representatives and inspire action through compelling storytelling and clear recommendations.
- Experience building insight-driven creative strategies and presentations for large advertisers or global brands, from brief to pitch to execution.
- Demonstrated experience using AI to augment your creative workflow end-to-end (e.g. research and inspiration gathering, idea generation, narrative development, performance synthesis), including examples where you’ve implemented new AI-supported ways of working.
- Clear approach to critical evaluation and validation of AI outputs: you question assumptions, check sources and data, adapt tone and brand voice, and use testing or peer review where needed.
- High integrity and ownership: you protect sensitive client and company data, avoid over-reliance on AI, and take accountability for the final quality of strategies, narratives and creative recommendations.
- Experience building collaborative relationships with multiple internal stakeholders, especially sales and cross-functional partners (e.g. Measurement, Marketing, Product).
- A passion for, and experience influencing, visually-led, business-driving creative work across formats (including video) and platforms.
- An entrepreneurial mindset that’s equally strong in ideation and execution, with comfort working in a lean, high-impact, international team.
- Bachelor’s degree in a relevant field such as marketing, communications, design, advertising or media, or equivalent experience.
Relocation Statement:
- This position is not eligible for relocation assistance. Visit ourPinFlex page to learn more about our working model.
In-Office Requirement Statement:
- We recognize that the ideal environment for work is situational and may differ across departments. What this looks like day-to-day can vary based on the needs of each organization or role.
- As such, this role will need to be in the office or in front of our customers for in-person collaboration, typically 2 days per week, and therefore needs to be in a commutable distance to our Tokyo City based office.
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Our Commitment to Inclusion:
Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require a medical or religious accommodation during the job application process, please complete this form for support.