JOB SUMMARY
The Customer Strategy Manager will be responsible for developing and executing comprehensive patient-centric marketing strategies. This role requires deep understanding of patient journey mapping, market analytics, and brand strategy development. The incumbent will serve as the customer strategy expert, translating market insights into actionable plans to drive brand growth and market share.
KEY RESPONSIBILITIES
Strategic Planning & Execution：
- Develop annual customer strategy plan aligned with brand objectives and overall business goals.
- Formulate patient segmentation strategies and corresponding engagement approaches.
- Monitor and analyze market trends, competitive landscape, and patient insights
**Marketing Program Management: **
- Design and implement integrated patient marketing campaigns across multiple channels.
- Develop patient education materials and disease awareness programs.
- Manage patient-focused digital marketing initiatives and content strategy.
**Performance Measurement: **
Establish KPIs and monitoring mechanisms for customer strategy effectiveness.
Conduct regular performance reviews and strategy optimization.
Manage marketing budget allocation and ROI analysis.
EDUCATION AND SKILLS
- Bachelor's degree in Life Sciences, Pharmacy, Business, or related field.
- 5 years of experience in the pharmaceutical industry in roles related to patient marketing, patient engagement, or similar functions, with at least 3 years of experience in consumer marketing, internet platforms, and social media platforms.
- Experience in chronic disease areas (e.g., obesity, diabetes, metabolic disorders) is ideal.
- Strong analytical skills and ability to translate data into strategy.
职位概要
客户策略经理负责制定和执行以患者为中心的营销策略。该职位需要深入理解患者旅程、市场分析和品牌策略开发。任职者将作为客户策略专家，将市场洞察转化为可执行的计划，以推动品牌增长和市场份额。
主要职责
战略规划与执行
制定与品牌目标和整体业务目标一致的年度客户策略计划
制定患者细分策略及相应的互动方法
监测和分析市场趋势、竞争格局及患者洞察
市场项目管理
设计并实施跨多个渠道的整合患者市场活动
开发患者教育材料和疾病认知项目
管理以患者为中心的数字化市场计划和内容策略
绩效评估
建立策略有效性的KPI和监测机制
进行定期绩效评估和策略优化
管理市场预算分配和投资回报分析
教育与技能要求
- 生命科学、药学、商业管理等相关专业学士学位；
- 5年以上在制药行业从事患者营销、患者互动或相关职位的工作经验，有3年以上消费品营销/互联网平台/社交媒体平台经验。
- 有慢性病领域（如肥胖、糖尿病、代谢疾病）经验者优先。
- 较强的分析能力，能将数据转化为策略。
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research