Sr. Data Analyst-xumo

Comcast Comcast · Media · Irvine, CA +1

This role focuses on data analysis and business intelligence to support a streaming platform. Responsibilities include collecting data, developing models for trend determination, optimizing business processes through A/B testing, customer segmentation, analyzing customer sentiment using NLP, and developing upsell strategies. The role involves querying various data platforms, analyzing large datasets, and communicating insights through presentations and visualizations. While NLP is mentioned for customer sentiment analysis, the core function is data analysis and business intelligence rather than core AI/ML model development.

What you'd actually do

  1. Create, develop and maintain internal dashboards & reports based on stakeholder requirements
  2. Create, develop and maintain external customer reports & dashboards
  3. Works with business leaders and stakeholders to understand data and analysis needs and develop technical requirements.
  4. Determines relevancy of data and identifies alternative data sources as needed to ensure analytics requested by business stakeholders can be completed.
  5. Analyzes large, complex data to determine actionable business insights using self-service analytics and reporting tools.

Skills

Required

  • A/B Testing
  • Analytics
  • Data Visualization
  • Exploratory Data Analysis (EDA)
  • Google BigQuery
  • Hypothesis Testing
  • Structured Query Language (SQL)

What the JD emphasized

  • develop models to determine trends
  • optimize effectiveness, predict business outcomes
  • clustering or segmentation of customers
  • identification of customer sentiment drivers through natural language processing (NLP)
  • development of frameworks to drive upsell strategy