Sr Data Scientist - Crm and Media Analytics

PayPal PayPal · Fintech · Berlin, Berlin, DE · Data Science

Sr. Data Scientist role focused on CRM and Media Marketing Analytics at PayPal. The role involves leading analytical strategy and execution across customer relationship management, paid media, and marketing effectiveness, uncovering insights into acquisition, engagement, and retention. It requires developing and implementing advanced data science models, collaborating with stakeholders, driving best practices, and mentoring junior scientists. Experience with statistical modeling, machine learning, and experimentation applied to marketing and media problems is essential.

What you'd actually do

  1. Lead the development and implementation of advanced data science models.
  2. Collaborate with stakeholders to understand requirements.
  3. Drive best practices in data science.
  4. Ensure data quality and integrity in all processes.
  5. Mentor and guide junior data scientists.

Skills

Required

  • SQL
  • Python or R
  • statistical modeling
  • machine learning
  • experimentation

Nice to have

  • Excel
  • Tableau
  • Looker
  • financial services
  • internet services
  • technology
  • media agencies
  • mar-tech/ad-tech

What the JD emphasized

  • advanced data science models
  • statistical modeling
  • machine learning
  • experimentation

Other signals

  • CRM
  • paid media
  • marketing effectiveness
  • consumer lifecycle
  • consumer funnel
  • acquisition
  • engagement
  • retention