Sr. Digital Marketing Manager (paid)

Socure Socure · Vertical AI · Miami, FL · Marketing

This role is for a Senior Digital Marketing Manager (Paid) at Socure, a fintech company focused on identity verification. The position involves leading digital marketing initiatives, including paid search, display, social media, and email campaigns, to drive brand awareness, lead generation, and revenue growth. Responsibilities include campaign execution, optimization, budget management, and collaboration with cross-functional teams. The role requires 4-6 years of digital marketing experience and expertise in various digital marketing tools and analytics platforms.

What you'd actually do

  1. Develop and execute comprehensive digital marketing strategies across channels such as paid search, display, social media, email, and web.
  2. Lead the planning, launch, and optimization of digital campaigns to support product launches, demand generation, and brand initiatives.
  3. Analyze campaign performance data, generate insights, and implement optimizations to maximize ROI and achieve KPIs.
  4. Collaborate with content, design, and product teams to ensure digital assets are compelling, on-brand, and tailored to target audiences.
  5. Manage digital marketing budgets, allocate resources, and oversee relationships with external vendors and platforms.

Skills

Required

  • digital marketing strategy
  • analytics
  • Google Ads
  • LinkedIn
  • Meta
  • Google Analytics
  • marketing automation
  • project management
  • communication skills
  • collaboration

Nice to have

  • leadership
  • mentoring

What the JD emphasized

  • lead integrated campaigns
  • manage budgets independently