Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.
Job Summary
The Sr. Director, Commercialization is a seasoned leader responsible for shaping and executing commercialization strategy across revenue‑generating products sold in the market, ensuring offerings are market‑ready, revenue‑driven, and aligned to enterprise growth objectives. This role works in close partnership with Sales Development, Sales, Product Marketing and Functional Leaders to translate strategy into scalable go‑to‑market plans, optimize revenue performance, and support the successful launch of new products. The Sr. Director also leads the evolution of the commercialization function to operate as a strategic partner across these teams, while building and developing a high‑performing organization.
Job Description
Responsibilities
- Leading commercialization strategy for priority market‑facing revenue products with significant business impact, including go‑to‑market planning, launch readiness, positioning, and revenue enablement
- Translating corporate strategy into executable commercial plans and defining measurable objectives that align Sales Development, Sales, Product Marketing, Finance, and Operations
- Partnering closely with Sales Development, Sales, and Product Marketing leadership to support pipeline readiness, seller enablement, launch execution, and ongoing offer adoption
- Driving revenue optimization through performance analysis, market feedback, and post‑launch refinement of commercial plans
- Partnering with Sales and Product Marketing leadership to shape pricing, packaging, value propositions, and sales enablement strategies
- Supporting business development and partnership conversations that support commercial growth and expansion of revenue opportunities
- Overseeing the development of business models, revenue forecasts, and long‑range financial plans
- Using data, analytics, and market insights to inform commercial decisions and optimize revenue streams
- Assessing the financial and strategic viability of new revenue offerings and market opportunities
- Supporting strategic planning efforts including environmental scanning and organizational analysis
- Contributing to M&A and integration efforts as applicable
- Consistent exercise of independent judgment and discretion in matters of significance
- Regular, consistent, and punctual attendance; variable schedules as necessary
- Other duties and responsibilities as assigned
People Leadership Expectations
- Leading, mentoring, and developing a team, fostering strong people leadership, accountability, and cross‑functional partnership
- Proven experience leading and developing managers and high performing individual contributors
- Sets clear goals, coaches performance, and builds succession while driving high performing teams success
- Creates an inclusive, high‑performance culture aligned to outcomes
Employees at All Levels Are Expected To
- Understand and operate in alignment with Operating Principles
- Own the product revenue optimization and client needs based on market competition and internal priorities
- Continuously build expertise in commercial product models
- Win as a team through collaboration & partnership
- Participate in the Net Promoter System
- Drive results and growth
- Support a culture of inclusion
- Do what’s right for stakeholders
Qualifications
- Master’s Degree preferred
- 10+ years of experience in commercialization, sales strategy, product marketing, or business development
- 8+ years of demonstrated people leadership experience
- Strong strategic, financial, and analytical skills
Disclaimer
This information is designed to indicate the general nature and level of work performed and is not a comprehensive inventory of all duties or qualifications.
Skills
Leadership, Product Commercialization, Revenue Growth
Compensation
This job can be performed in Colorado, and New York City with a Pay Range of $175,416.33 - $315,749.40
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Master's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Certifications (if applicable)
Relevant Work Experience
10 Years +
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.