Company Overview Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM). What you'll do We're seeking a Global Partner Marketing Leader to accelerate the growth of our partner ecosystem, focusing on global Resell initiatives and expanding our reach through Independent Software Vendors (ISVs) and System Integrators (SIs). In this role, you’ll create, complete, and refine marketing strategies for Docusign and Partners to drive reach, revenue, and brand impact. You’ll work cross-functionally with alliances, sales, product marketing, and regional marketing teams to develop compelling value propositions, generate demand, and strengthen partner alignment. This is a high-impact, revenue-driving role requiring a deep understanding of partner ecosystems, a strategic approach to program management, and a data-driven mentality to scale our reach and increase value. This position is a people manager role reporting to the Vice President, Product Marketing. Responsibility Lead strategy and execution for revenue-generating programs with global resellers, identifying pipeline growth opportunities Design and implement co-marketing initiatives, handle budgets, and build programs that support resell partners in generating demand and closing sales Develop and lead marketing strategy for top-tier ISV partners (e.g., Microsoft, Salesforce, SAP) and system integrators, focusing on sustainable growth Implement co-marketing initiatives, such as demand generation, thought leadership content, case studies, and joint events to enhance partner collaboration and visibility Build a comprehensive growth plan for GSI partners like Deloitte and EY, aligning with Docusign’s global business priorities Align closely with Alliances, Sales, and Product Marketing teams to meet partner revenue targets and ensure seamless go-to-market execution Advocate for partner needs internally, securing resources and support Manage budget effectively, monitor key metrics, and adjust strategies based on performance to optimize return on investment and pipeline impact Organize events, both virtual and in-person, that foster partner engagement, boost visibility, and reinforce strategic alignment Build and lead a high-performing team of marketers Mentor and develop team members, fostering a culture of excellence, accountability, and customer-centricity Job Designation Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation) Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law. What you bring Basic 15+ years in marketing, partner marketing, channel marketing, or related roles, preferably in B2B SaaS, with a strong emphasis on resell and ISV partnerships Experience driving marketing motions with resell partners and ISVs Preferred Experience with strategic alliances Strong analytical skills to assess and report on the effectiveness of partner marketing programs Excellent verbal and written communication skills, with the ability to influence and align cross-functional teams Detail-oriented with strong project management skills, able to handle multiple projects and meet deadlines in a fast-paced environment Ability to think strategically while executing tactically, balancing both long-term partner goals and immediate marketing needs Wage Transparency Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience. Based on applicable legislation, the below details pay ranges in the following locations: California: $212,100.00 - $342,650.00 base salary Illinois, Colorado, Massachusetts and Minnesota: $202,100.00 - $285,500.00 base salary Washington, Maryland, New Jersey and New York (including NYC metro area): $202,100.00 - $299,625.00 base salary This role is also eligible for the following: Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance. Stock: This role is eligible to receive Restricted Stock Units (RSUs). Global benefits provide options for the following: Paid Time Off: earned time off, as well as paid company holidays based on region Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment Retirement Plans: select retirement and pension programs with potential for employer contributions Learning and Development: options for coaching, online courses and education reimbursements Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events Work Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship. Life at Docusign Working here Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal. We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live. Accommodation Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com. If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance. Applicant and Candidate Privacy Notice States Not Eligible for Employment This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming. Equal Opportunity Employer It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category. EEO Know Your Rights poster #LI-Hybrid
Sr. Director, Global Partner Marketing
DocuSign · Enterprise · San Francisco, CA +3 · Marketing & Communications
This role is for a Sr. Director of Global Partner Marketing at DocuSign, focusing on accelerating partner ecosystem growth through global resell initiatives and expanding reach via ISVs and SIs. The position involves creating and refining marketing strategies, driving demand, and strengthening partner alignment. It requires a deep understanding of partner ecosystems, strategic program management, and a data-driven approach. The role is a people manager position reporting to the VP of Product Marketing.
What you'd actually do
- Lead strategy and execution for revenue-generating programs with global resellers, identifying pipeline growth opportunities
- Design and implement co-marketing initiatives, handle budgets, and build programs that support resell partners in generating demand and closing sales
- Develop and lead marketing strategy for top-tier ISV partners (e.g., Microsoft, Salesforce, SAP) and system integrators, focusing on sustainable growth
- Implement co-marketing initiatives, such as demand generation, thought leadership content, case studies, and joint events to enhance partner collaboration and visibility
- Build a comprehensive growth plan for GSI partners like Deloitte and EY, aligning with Docusign’s global business priorities
Skills
Required
- 15+ years in marketing, partner marketing, channel marketing, or related roles, preferably in B2B SaaS, with a strong emphasis on resell and ISV partnerships
- Experience driving marketing motions with resell partners and ISVs
- Strong analytical skills to assess and report on the effectiveness of partner marketing programs
- Excellent verbal and written communication skills, with the ability to influence and align cross-functional teams
- Detail-oriented with strong project management skills, able to handle multiple projects and meet deadlines in a fast-paced environment
- Ability to think strategically while executing tactically, balancing both long-term partner goals and immediate marketing needs
Nice to have
- Experience with strategic alliances
What the JD emphasized
- revenue-driving role
- partner revenue targets