Sr. Director of Growth & Experimentation

Microsoft Microsoft · Big Tech · Redmond, WA +4 · Integrated Marketing

This role leads the growth and experimentation function for Microsoft.com, focusing on using data, experimentation, personalization, and AI-assisted experiences to improve customer journeys and drive business impact. It involves setting strategy, operating models, and roadmaps for web experimentation and growth across commercial web experiences.

What you'd actually do

  1. Own the web growth strategy and operating model: Define the vision, roadmap, governance, and prioritization model for experimentation, personalization, and AI-assisted customer journeys across Microsoft’s commercial web portfolio.
  2. Build a portfolio of high-impact growth bets: Identify the most important opportunities to improve customer engagement, discoverability, conversion, trial/signup motions, pipeline influence, and overall customer journey performance. Translate those opportunities into clear business cases and investment recommendations.
  3. Lead the experimentation roadmap: Establish a structured, hypothesis-driven experimentation program across priority journeys, including intake, prioritization, test design, measurement planning, readouts, decisioning, and scaling of validated learnings.
  4. Create a repeatable growth system: Build the mechanisms, dashboards, scorecards, playbooks, and governance needed to move from ad hoc optimization to a scalable, always-on test-and-learn engine.
  5. Use data to drive investment decisions: Synthesize marketing analytics, behavioral signals, customer insights, experimentation results, operational data, and business performance into clear recommendations for where the organization should invest, scale, pause, or stop work.

Skills

Required

  • Bachelor's Degree in Business, Marketing, Economics, Public Relations, or related field
  • 7+ years digital growth, web strategy, experimentation, analytics, personalization, product strategy, management consulting, or related work experience

Nice to have

  • Master's Degree in Business, Marketing, Economics, Public Relations, or related field
  • 4+ years digital growth, web strategy, experimentation, analytics, personalization, product strategy, management consulting, or related experience
  • 5+ years people management experience
  • Experience leading teams responsible for digital growth, experimentation, analytics, personalization, customer journey optimization, or performance strategy
  • Experience defining strategy and operating models for complex, cross-functional programs in a large enterprise environment
  • Experience translating data, customer signals, and business priorities into clear investment recommendations
  • Experience building or scaling personalization, experimentation, or growth programs across high-traffic web, Software-as-a-Service (SaaS), cloud, e-commerce, or enterprise technology environments
  • Experience developing audience strategies using behavioral, firmographic, lifecycle, intent, or engagement signals
  • Experience leading organizational change toward a more data-driven, test-and-learn, and outcome-oriented operating model

What the JD emphasized

  • AI-assisted experiences
  • experimentation
  • personalization
  • growth