Sr. Email Marketing Manager

Gong Gong · Enterprise · New York, NY · Digital

This role is for a Sr. Email Marketing Manager at Gong, a company that uses AI to transform revenue teams. The manager will own email marketing strategy and execution, including nurture programs and sales-style outreach. They will use AI tools to enhance email creation, optimization, and iteration, working closely with a technical counterpart. The role requires strong B2B SaaS email marketing experience, analytical rigor, and an understanding of deliverability and GTM strategy.

What you'd actually do

  1. Own Gong's email across the full lifecycle from 1:many brand and nurture programs to 1:few segment campaigns to 1:1 sales-style outreach that drives MQL conversion, ensuring every send has a clear audience, purpose, and next action
  2. Write, edit, and continuously optimize email copy that drives engagement and conversion: nurture flows, lifecycle programs, behavioral triggers, event follow-ups, MQL re-engagement, closed-lost reactivation, and high-intent sales sequences
  3. Support the automated sales MQL follow up and signal-led motions in partnership with Pipeline Ops and Sales leadership, building Gong Engage flows, reply-driving templates, and personalization frameworks that feel human, relevant, and worth responding to
  4. Develop and maintain a library of email frameworks, voice and tone guidelines, subject line patterns, and reusable messaging components that scale across programs without flattening into generic SaaS-speak
  5. Build and run a structured testing program, subject lines, send times, angles, CTAs, length, format, personalization depth, and turn results into documented best practices the broader team can apply

Skills

Required

  • 5+ years in email marketing, lifecycle marketing, or a closely related role in B2B SaaS or enterprise software
  • demonstrated ownership of both marketing nurture programs and sales-style 1:1 email motions
  • Deep understanding of the difference between marketing email and sales emails as channels
  • Hands-on experience writing and optimizing email programs inside Marketo and sales engagement platforms like Gong Engage, Outreach, or Salesloft
  • Proven track record running structured email experimentation programs (A/B and multivariate testing)
  • analytical rigor to separate signal from noise and turn results into repeatable patterns
  • Strong working knowledge of email deliverability fundamentals, including engagement-based reputation, list hygiene, suppression strategy, CAN-SPAM and GDPR
  • Working understanding of GTM strategy fundamentals, including ICP, personas, buying stages, and signals
  • Strong editorial instincts paired with strong data instincts
  • Collaborative systems thinker who can partner closely with a technical automation counterpart, translate strategy into messaging, and document craft so others can apply it

Nice to have

  • experience writing for or partnering with sales teams is preferred

What the JD emphasized

  • treats email as a conversion channel, not a delivery task
  • equally fluent in brand-led nurture, lifecycle messaging, and the kind of sharp, sales-style emails that get replies
  • use data to drive messaging relevance
  • use AI to explore options and accelerate iteration without sacrificing voice or judgment
  • Own email engagement quality and deliverability from a content perspective
  • Use AI tools as a core part of your craft, to generate variants, pressure-test angles, accelerate first drafts, and explore creative directions
  • Establish QA standards, copy review processes, and editorial governance