The Opportunity
Adobe’s Global Industry Strategy Team (GIST) develops and implements strategies that enhance Adobe’s competitive position and market share across industries. Using a cross-industry and global perspective, the team shapes the market through forward-looking thought leadership and close collaboration with Marketing and Sales to deliver the voice of each industry we support.
Within GIST, the Center of Excellence (COE) is redefining how Adobe scales its industry expertise to improve outcomes for both customers and our field organization. The COE’s mission is simple: enhance Adobe’s Industry Strategy discipline by building the systems, partnerships, and programs that amplify impact across the globe. We provide strategy, orchestration, and innovative, AI-first solutions that enable GIST’s consistent excellence at scale across field enablement, marketing, and thought leadership.
As a Senior Global Industry Strategist, you will design and operationalize these frameworks, codifying best practices into repeatable playbooks, and drive key priorities across Marketing, Thought Leadership, and Strategic Programs. You will balance strategic thinking with strong program management and execution to scale Adobe’s impact worldwide.
Key Responsibilities
Cross Industry Playbooks
- Own development and activation of select cross-industry playbooks, distilling complex topics and data sets into compelling narratives and digestible materials that meaningfully impact sales cycles
- Lead cross-functional working groups to activate subject matter experts across Product Marketing, Technical Pre-sales, and other internal and regional teams to drive targeted inputs and deliverable alignment
- Define and articulate Adobe’s point of view on complex, multi-solution topics, translating technical and organizational complexity into clear operating models, narratives, and practical guidance for sales and delivery teams
- Drive a structured, end-to-end development process from framing and evidence gathering through build, validation, and activation, ensuring rigor, clarity, and timely delivery without direct authority
- Partner with Enablement to drive adoption and ensure the field derives value from playbooks, measuring usage and impact
Bill of Materials
- Own the annual Industry Bill of Materials (BOM) refresh, driving end-to-end execution and launch across industries, regions, and cross-functional teams
- Align across Digital Strategy Group, Enablement, and PMM to prioritize and sequence BOM development based on field demand, pipeline needs, and strategic focus areas
- Evaluate effectiveness and usage of current BOM assets, building a data-driven POV on where to focus efforts in the coming year’s development lifecycle
- Drive global launch and activation strategy for the BOM, aligning releases to key enablement moments and equipping the field with clear, concise messaging to support adoption
- Partner with regional and functional leaders to support targeted localization and in-region adaptation, while maintaining consistency in global narrative and strategic positioning
- Set and enforce content standards across industries, including templates, review processes, and quality expectations for portfolio plays, POVs, job aids, and use-case assets
Field Enablement
- Drive GIST’s partnership with the Adobe Field Enablement organization, ensuring GIST’s programs and industry expertise reach the field in the most effective way
- Maximize impact of existing Industry Insiders global communities, creating strategies to drive global engagement and promote peer knowledge sharing
Measurement & Reporting
- Lead the COE’s Measurement workstream, re-envisioning how GIST evaluates impact across industries and regions aligned with a “measure what matters” philosophy
- Launch pilots to validate new measurement approaches and manage definition of GIST OKRs across industries and workstreams
- Contribute to the ongoing practice-building of the COE, standing up effective structures, documentation, and rhythms that strengthen collaboration, accountability, and team culture across global workstreams.
What You Need to Succeed
- 8+ years of experience in a business strategy role within an enterprise technology sales organization
- Ability to distill complex and technical concepts and datasets into compelling narratives and digestible playbooks that meaningfully impact sales cycles
- Demonstrated experience translating strategic objectives into scalable programs and operational frameworks, leading cross-functional and global workstreams with measurable impact
- Strong communication, executive presence, and storytelling skills, with the ability to inspire and engage senior-level internal stakeholders
- Ability to operate effectively in a new, fast-moving team environment—the COE is in start-up mode and under pressure to prove value quickly, requiring agility, resilience, and a bias toward action
- Innovator’s mindset, with the creativity to envision new solutions and approach problem-solving in unconventional ways
- Comfort working with a high degree of ownership and autonomy, with the judgment to prioritize effectively and deliver results amid evolving priorities and ambiguity
- Strong analytical and problem-solving abilities, including talent for conducting research, developing hypotheses, and synthesizing recommendations
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
** Let’s Adobe together**
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.
AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.
Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $125,500 -- $226,700 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $156,500 - $226,700 In New York, the pay range for this position is $156,500 - $226,700 In Colorado, the pay range for this position is $136,300 - $197,350 In Illinois, the pay range for this position is $136,300 - $197,350 In Massachusetts, the pay range for this position is $136,300 - $197,350 In Washington, the pay range for this position is $142,500 - $206,275
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
May 25 2026 12:00 AM
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.