Sr. Industry Marketing Manager

Gong Gong · Enterprise · San Francisco, CA · ABM

This role is for a Sr. Industry Marketing Manager at Gong, a company that uses AI to transform revenue teams. The manager will own pipeline creation and acceleration for specific industries, designing and executing revenue marketing and demand generation programs. They will partner with sales and orchestrate cross-functional marketing teams to drive revenue-generating industry programs and build a scalable industry revenue marketing motion.

What you'd actually do

  1. Own the number: Drive to quarterly sourced pipeline targets for Industry Expansion and engage in consistent reviews with Sales leadership to stay on track. Maintain clear accountability for performance and optimization.
  2. Own the relationship: Serve as the lead Revenue Marketing partner to the VP of Industry Expansion and senior sales leaders. Participate in planning cycles, forecast calls, and QBRs to align on account priorities, sub-industry focus areas, and growth strategies.
  3. Build the industry revenue marketing strategy: Develop and execute a unified demand generation plan tailored to Financial Services, Healthcare, and Manufacturing. Determine the right mix of 1:few and 1:many ABM, digital programs, third-party activations, and field marketing plays to drive net-new logo growth.
  4. Activate cross-functional campaigns: Partner closely with Solutions Marketing, Demand Gen, Growth, Field Marketing, Partner Marketing, and Events to launch integrated industry campaigns including webinars, executive programs, sponsored content, and targeted account engagement.
  5. Co-lead field and executive programs: Collaborate with Field Marketing to design and execute executive events, account-centric experiences, and high-touch plays that accelerate priority deals. Be scrappy and hands-on when needed.

Skills

Required

  • B2B SaaS marketing experience
  • Enterprise sales motions experience
  • Pipeline targets ownership
  • Revenue impact driving
  • Integrated program design and execution
  • Demand generation
  • ABM
  • Field marketing strategies
  • Sales acumen
  • Executive presence
  • Influencing senior sales stakeholders
  • Building new programs from ambiguity
  • Analytical skills
  • Outcomes-oriented
  • Translating pipeline data into insights and action
  • Operating across segments

Nice to have

  • Marketing to Financial Services
  • Marketing to Healthcare
  • Marketing to Manufacturing

What the JD emphasized

  • Own the number
  • Own the relationship
  • Build the industry revenue marketing strategy
  • Activate cross-functional campaigns
  • Co-lead field and executive programs
  • 10+ years of B2B SaaS marketing experience
  • Proven track record of owning pipeline targets
  • Experience building new programs or GTM motions from ambiguity