Sr. Industry Marketing Manager, Financial Services

Databricks Databricks · Data AI · San Francisco, CA · Marketing

Sr. Industry Marketing Manager for Financial Services at Databricks, focusing on messaging, content, and GTM programs for subverticals like retail banking, capital markets, and insurance. The role involves collaborating with sales, marketing, and customers to build awareness, generate demand, and enable sales, as well as creating thought leadership content.

What you'd actually do

  1. Develop messaging and content that articulate Databricks’ platform capabilities, differentiating value, and solutions for Financial Services companies across areas like insurance, capital markets, and retail banking.
  2. Partner with go-to-market, sales, and other marketing teams to develop targeted campaigns for business leaders and decision-makers.
  3. Create the core messaging and content for digital programs, field marketing, sales engagements, and channel marketing.
  4. Create targeted content to create awareness in the industry including infographics, ebooks, articles, blogs, videos and other customer-facing materials.
  5. Work with customers to build compelling content for high-profile speaking engagements, customer case studies, videos, and brand campaigns.

Skills

Required

  • Financial Services Sector experience
  • Technology solutions marketing
  • Messaging and content development
  • Go-to-market strategy
  • Sales enablement
  • Thought leadership content creation
  • Industry event strategy
  • Market research
  • Competitive analysis
  • Cloud, big data, data analytics, data warehouse, and/or AI/ML technologies understanding
  • Storytelling
  • Strategic vision
  • Tactical execution
  • CRM software proficiency
  • Sales tracking tools proficiency

Nice to have

  • AI/ML technologies
  • Translate technical to use cases and outcomes
  • Deep understanding of Financial Services technology solutions and operating models
  • Customer-facing executive presentations

What the JD emphasized

  • proven record of impact in the Financial Services vertical
  • tech understanding
  • expertise specifically in Financial Services use cases and solutions
  • broad understanding of the industry
  • strong point of view from working with customers and partners on what comes next
  • experience building strategies to engage financial services personas
  • 7+ years of experience marketing and/or deploying technology solutions within the Financial Services Sector
  • Proven track record in developing positioning and messaging for complex B2B products
  • Developing and implementing the product marketing vision and strategy for Financial Services solutions
  • Creating and managing content, media outreach, and other marketing activities related to the Financial Services sector
  • Conducting market research and competitive analysis to inform product positioning
  • Experience with cloud, big data, data analytics, data warehouse, and/or AI/ML technologies
  • Deep understanding of the technology solutions and operating models driving Financial Services companies
  • Experience as both a subject matter expert and marketer with strength in storytelling, creative, strategy, and execution
  • Customer-facing experience presenting to executives and decision-makers at relevant events, executive briefings, and sales meetings