Sr. Journey Consultant

Adobe Adobe · Enterprise · San Jose, CA +7

This role focuses on leading marketing technology implementations, particularly Adobe Customer Journey solutions, for B2C and B2B customers. It involves driving personalization, experimentation, and optimization strategies, providing feedback to Product and Engineering, and guiding clients through best practices. The role also requires collaboration with cross-functional teams, project leadership, and supporting the creation of delivery frameworks. While the role utilizes AI technologies and operates in an AI-influenced landscape, its core function is marketing technology implementation and consulting, not direct AI/ML model development.

What you'd actually do

  1. Lead and implement marketing automation and customer journey solutions across B2C and B2B customers, leveraging hands‑on experience with marketing technologies to deliver Adobe Customer Journeys technology—including Adobe Journey Optimizer (AJO), Marketo, Adobe Campaign, Adobe Target, and broader Adobe Experience Cloud.
  2. Drive marketing personalization, experimentation, and optimization strategies that improve customer engagement, increase conversion, and enhance overall marketing performance.
  3. Act as a strong partner to Product and Engineering, by providing structured platform feedback, advocating for customer needs, and supporting ongoing product development and roadmap evolution.
  4. Bring deep industry knowledge and consulting expertise to guide clients through best practices, challenge assumptions, and deliver proactive, prescriptive recommendations that shape their marketing and customer experience strategies.
  5. Collaborate with cross‑functional teams to translate business requirements into scalable technical solutions, ensuring alignment across strategy, design, data, and platform execution.

Skills

Required

  • Hands-on expertise with B2C and B2B marketing technologies such as: Adobe Journey Optimizer (AJO), Marketo, Adobe Campaign, Adobe Target, Responsys, Salesforce Marketing Cloud, Cheetah Mail, Braze, HubSpot, and other enterprise marketing platforms
  • Strong understanding of marketing personalization, segmentation, experimentation frameworks (A/B, multivariate), and data‑driven optimization strategies.
  • Knowledge of the digital marketing ecosystem and the tools, technologies and strategies that support it including CDP, DMP, Paid Media, identity management, marketing automation, data collection & privacy laws.
  • Proficiency in HTML, SQL, scripting, data modeling concepts, campaign logic, and workflow orchestration.
  • Experience working with and setting up API connections and comfortable using Postman, PostBuster or similar tools.
  • Ability to translate business goals and requirements into scalable marketing architectures, data structures, and measurable KPIs.
  • Produce clear, well-communicated, complete designs for product features or sub-systems
  • Strong consulting skillset, including the ability to deliver industry insights, apply a proactive and prescriptive approach, and confidently engage with executive‑level stakeholders.
  • Excellent communication, problem‑solving, and cross-functional collaboration skills, with the ability to navigate ambiguity and drive clear outcomes.
  • Experience partnering with Product and Engineering teams to inform roadmap planning, identify enhancements, and support go‑to‑market strategy.
  • Ability to learn on the fly and stay on top of a rapidly changing technology landscape that is heavily influenced by advancements in AI.

Nice to have

  • Adobe solutions preferred but not required
  • Experience leading multi‑workstream marketing technology or customer experience programs.
  • Background in customer journey design, lifecycle marketing, or marketing analytics.
  • Certifications in Adobe Experience Cloud applications or similar platforms.

What the JD emphasized

  • Adobe Customer Journey solutions (AJO, Campaign, Marketo, Target)
  • Adobe Journey Optimizer (AJO), Marketo, Adobe Campaign, Adobe Target
  • marketing personalization, experimentation, and optimization
  • Product and Engineering
  • industry knowledge and consulting expertise
  • cross-functional teams
  • project and engagement leadership
  • delivery frameworks, accelerators
  • proprietary Adobe AI technologies
  • technical solutions
  • sales and internal teams
  • mentorship and technical leadership
  • unit-tested deliverables
  • B2C and B2B marketing technologies
  • Adobe Journey Optimizer (AJO), Marketo, Adobe Campaign, Adobe Target, Responsys, Salesforce Marketing Cloud, Cheetah Mail, Braze, HubSpot
  • marketing personalization, segmentation, experimentation frameworks (A/B, multivariate), and data‑driven optimization strategies
  • digital marketing ecosystem
  • HTML, SQL, scripting, data modeling concepts, campaign logic, and workflow orchestration
  • API connections
  • Postman, PostBuster
  • business goals and requirements
  • scalable marketing architectures, data structures, and measurable KPIs
  • product features or sub-systems
  • consulting skillset
  • industry insights
  • proactive and prescriptive
  • executive-level stakeholders
  • Product and Engineering teams
  • roadmap planning
  • rapidly changing technology landscape
  • advancements in AI