At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!
Job Overview This role leads the tactical deployment of paid search campaigns across multiple business lines to support marketing objectives. It directs the execution and optimization of paid search strategies following industry guidelines and data-driven insights. The role differentiates itself by leading cross-functional collaboration and implementing test and learn methodologies across business units. Success is measured by the effectiveness and innovation of paid search programs in achieving performance targets. The work enhances organizational marketing impact and competitive positioning through improved paid search operations.
Job Responsibilities:
- Manages and optimize paid search campaigns across all business lines to achieve marketing performance goals
- Lead collaboration with measurement, reporting, analytics, tagging, tracking, and creative teams to ensure guideline execution
- Develop and implement test and learn methodologies to drive continuous improvement in paid search strategies
- Monitor industry trends and incorporate innovations to maintain competitive advantage in paid search
- Also responsible for other duties/projects as assigned by business management as needed
Education and Work Experience:
- Bachelor's Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent (Required)
- Acceptable areas of study include Marketing, Business or related field (Preferred)
- 7-10 years - Paid Search Strategy, Planning and Activation
- 2-4 years - People Management
- 2-4 years - Program Management
Knowledge, Skills and Abilities:
- Leadership Proven ability to lead team and clearly articulate strategies, priorities and timelines while gaining team consensus and followership. Ability to cultivate talent and develop junior team members. (Required)
- Search Strong organizational skills across search tactics, including structural and targeting improvements (geo, demographic, day-parting, keyword and URL).
Deep understanding of paid search AdTech infrastructure including: Bid Management, Tagging & Tracking, AdServing and Analytics Platforms as well as Search Engine Structure (AdWords & Bing Ads).
Demonstrated ability to plan and implement split (A/B), match market and other paid search testing methodologies. (Required)
- Analytics Demonstrated ability to interpret performance data to articulate changes in KPI measurements and corresponding optimization as part of attribution outputs, which would improve media effectiveness and/or cost efficiency.
Ability to understand and identify correlational patterns in digital media from aggregate data sources, trends, and studies.
Deep understanding of media attribution methodologies such as regression modeling, multi-touch & last touch attribution and their efficacy in evaluating paid search performance. (Required)
- Relationship Management Demonstrated ability to build and foster relationships with key cross-functional and 3rd party platform/media partners. (Required)
Licenses and Certifications:
- At least 18 years of age
- Legally authorized to work in the United States
Travel: Travel Required (Yes/No): No
DOT Regulated: DOT Regulated Position (Yes/No): No Safety Sensitive Position (Yes/No): No
Base Pay Range: $97,800 - $176,400
Corporate Bonus Target: 20%
The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.
At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ350948¶dox=1
At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out _www.t-mobilebenefits.com_.
Never stop growing! As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!
T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.