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Job Summary
The Sr. Brand Manager will be responsible for develop and implement marketing strategies and activities for Orforglipron to achieve business objective in China market.
Key Responsibilities
The Sr. Brand Manager position is focused on Orforglipron launch in T2D and CWM indication.
The Sr. Brand Manager will collaborate with external partners as well as multiple internal cross-functional members such as Medical, PRA, MCE, SFE, Sales Training, etc. to conduct launch preparation.
The ability to synthesize customer insights to brand strategy, conduct insightful market analysis, drive innovative and effective brand communication, influence thought leader, engage with sales team and execute promotional campaign will be a key successful factor for this job.
Customer Engagement and Activation
Understand customer insights through market research, advisory board and field visiting
Synergize insights into brand strategy, deliver brand materials and education contents
Develop customer engagement solutions and implement with innovation and excellence
Opex planning and management
Thought Leader Management
Identify and engage thought leaders and establish strong relationship with TLs
Deliver TL advisory board meetings to collect customer insights
Internal Communication
Deliver brand strategy to the sales force
Work closely with sales, medical, PR, PRA, access, commercial and other functions to ensure smooth implementation of marketing activities.
Core Capabilities (most critical to this job)
Familiarity in bringing strategy into solutions, and end-to-end operation of customer facing tactics
Innovative driven
Strong communication skills
Demonstrated outstanding cross functional work capabilities in the past
Requirements:
At least 3 years of brand management experience in pharma industry
Experience in regional marketing or sales is a plus
Understand different channels (hospital, retail, online pharmacy) is a plus
Learning agility: demonstrate passion to acquire new knowledge / skill and apply learning with speed
Innovation: think out of the box and drive development of innovative solutions
Communication: articulate clearly in both oral and written communication
Team Spirit: achieve results through team work as a valued member in different setting
Fluent in English and Mandarin
Essential Qualification
Bachelor degree and above
Additional Preferences
Medical/Pharmacy background preferred
Consumer insights (experience in FMCG is preferred)
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