Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
About Netflix
At Netflix, our mission is to entertain the world. Whatever their taste, and no matter where they live, we give our 260M+ members access to best-in-class TV series, documentaries, feature films, and mobile games. We are the world’s biggest fans of entertainment, and we’re always looking to give members the thrill of the next great story. It’s an exciting time to join Netflix as we continue to raise the bar and innovate in how we serve our fans and members.
About Marketing Partnerships
At Netflix, Marketing Partnerships maximizes the impact of brand engagements, driving business results through creative excellence. The team consists of (4) distinct business units focused on distinct outcomes:
- Ads B2B Marketing: drive preference with advertisers
- Partner Marketing: grow our subscriber base
- Brand Partnerships: promote our titles to members
- Integrated Marketing: offer custom solutions for advertisers
All of these objectives are supported by the Marketing Partnerships Creative team that collaborates with external brands and agency/production partners as well as internal cross-functional teams to create compelling campaigns, activations, sponsorships, and other innovative solutions. The Marketing Partnerships Creative team consists of (3) disciplines: Brand Strategy, Creative, and Creative Production. This team is tasked with ensuring partnership programs are rooted in a compelling strategy, crafted at the highest quality, and executed flawlessly across regions.
About The Role
We are seeking a Senior Manager, Creative Producer LATAM to lead the creative production function supporting Brand Partnerships, Distribution Partnerships (Partner Marketing), and Ads B2B Marketing across Latin America, based in Mexico. This person will:
- Act as an “executive producer” for the creative output of our partnership and advertiser-facing programs, overseeing end-to-end production for high-impact initiatives across the three business areas.
- Lead and develop a small team of producers and/or external production resources, setting standards, ways-of-working, and best practices for the region.
- Own the production of Netflix’s major partnerships with global and regional brands, distribution partners, and top creative/media/partnership agencies, across a variety of product categories in support of Netflix’s content releases, platform, and ad-supported offerings.
- Help shape and scale our integrated marketing and sponsorship offerings for partners and advertisers, ensuring they are premium, efficient, and additive to the member experience.
Outstanding candidates will bring a clear and compelling point of view on how to produce great creative, how to operationalize it at scale in LATAM, and how/why Netflix is uniquely positioned to offer something new and better to enhance the entertainment experience for both brands and members alike. This role presents a significant opportunity to be at the forefront of how Netflix partners with brands, distributors, and advertisers in the region, contributing to both brand love and new revenue streams for the business.
Key Responsibilities
Leadership & Team Management
- Lead, mentor, and develop producers and production resources (internal and external), fostering a culture of high performance, collaboration, and continuous improvement.
- Define priorities, staffing models, and workload allocation across Brand Partnerships, Distribution Partnerships, and Ads B2B Marketing projects.
- Set and maintain production standards, best practices, and ways-of-working for Marketing Partnerships Creative across LATAM.
- Serve as a senior point of escalation for complex production challenges, negotiations, and decisions around quality, risk, and feasibility.
End-to-End Creative Production
Own the lifecycle and execution of large-scale projects and partnership programs – from scoping and planning through delivery and post-mortem – including:
- establishing efficient workflows
- agency and production partner engagement
- timeline and budget management
- cross-functional coordination
- clearances and approvals
Oversee the production of campaigns and activations that support:
- Brand Partnerships: title and platform collaborations, sponsorships, brand integrations
- Distribution Partnerships (Partner Marketing): campaigns with telcos, ISPs, pay TV, retail, and other commercial partners
- Ads B2B Marketing: creative and experiences aimed at advertisers, agencies, and the broader advertising ecosystem
Manage bespoke AV productions/shoots (when needed), ensuring output is on-brief, on-brand, and aligned with Netflix’s creative and production standards.
Ensure that creative ideas are operationally sound and scalable across multiple markets in LATAM, balancing local nuance with regional consistency.
Cross-Functional & Partner Collaboration
- Act as a key liaison and day-to-day senior contact for cross-functional socialization and approvals on the creative output of partnership programs (Brand Partnerships, Partner Marketing, Ads B2B, Title Marketing, Legal, PR, Media, etc.).
- Build and manage an agency and production partner roster, including service agreements, onboarding, scopes of work, and performance evaluation.
- Partner closely with external brands, distribution partners, and their agencies to align on objectives, define deliverables, and ensure that programs deliver value for both partners and Netflix.
- Collaborate with localization and regional marketing teams to prepare, adapt, and traffic assets and toolkits to local markets as needed.
Operations, Budget & Regional Scale
- Forecast and manage production budgets, including negotiating estimates/bids and overseeing invoicing and financial tracking.
- Develop execution plans and ways-of-working that can scale across regions, creating efficiency without sacrificing creative quality.
- Help implement and optimize current work processes, and develop new methods to further streamline workflows in Mexico and across LATAM.
- Manage tasks, milestones, and resourcing on key projects so they move smoothly and efficiently across regions, with clear ownership and accountability.
- Anticipate and plan for contract and agency support, ensuring the right capabilities are in place to support peaks in demand and complex initiatives.
Requirements
- Minimum 15+ years of experience in Advertising Production / Creative Services, with significant experience leading complex, integrated campaigns for major brands and/or advertisers.
- Proven people leadership experience, with a track record of managing and developing individuals and/or teams, and pride in helping others and the group succeed.
- Deep experience and understanding of bespoke campaign development – working on fast-paced projects that involve multiple stakeholders, content production, and media/experiential activations.
- Experience within a film, TV, or streaming studio environment, including working with content and marketing teams; experience with live or event-based formats is a plus.
- Strong experience with marketing creative concepting, asset production, and delivery across multiple channels (AV, digital, social, experiential, on-platform, B2B/trade).
- Experience identifying, negotiating, and managing external creative and production partners, including agencies and production companies.
- Excellent written and verbal communication skills, with the ability to multi-task, manage multiple complex workstreams, and communicate clearly with senior stakeholders.
- Comfortable managing and editing basic graphic designs and deck templates, and reviewing production documents (timelines, budgets, scopes, etc.).
- Works effectively and enjoys the interplay across cross-functional teams and external partners.
- Clear and articulate writer in English and Spanish (Portuguese is a plus), comfortable crafting narratives and points of view despite ambiguity or uncertainty.
- Able to organize, clarify, and communicate complex ideas quickly, succinctly, and accurately.
- Able to flourish in Netflix’s unique culture, which values freedom with responsibility, high judgment, and context over control.
Personality Attributes
- A natural and deep affection for entertainment and brands, with a strong sense of what makes partnerships feel meaningful and culturally relevant.
- Strategic, forward-thinking, extremely organized, and an effective communicator who thrives in a fast-paced, dynamic environment.
- Comfortable working independently as well as leading and contributing within a broader, highly collaborative team.
- Able to organize, clarify, and communicate complex ideas quickly, succinctly, and accurately to different audiences.
- High level of intellectual curiosity with the ability to demonstrate strong judgment in the face of ambiguity.
- Agile, goal-oriented, and driven to succeed, always up for a challenge and energized by building and scaling new capabilities.
- Able to flourish in our unique company culture and help model it for the broader team and partners.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.