The Company
PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.
We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.
We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.
Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.
Job Summary:
This job leads complex projects requiring an understanding of current business trends. They collaborate with teams to resolve marketing challenges, analyze data for process improvements, and develop best practices for performance marketing initiatives while mentoring team members in strategy development.
Job Description:
**Essential Responsibilities: **
- Develop and implement omnichannel paid media strategies to drive business outcomes
- Manage audience segmentation and targeting to optimize campaign performance
- Create and maintain an experimentation roadmap to test and refine marketing initiatives
- Allocate budgets across campaigns and channels to maximize return on investment
- Collaborate with leadership, finance, and analytics teams to align strategies and reporting
- Partner with media agencies to ensure continuous campaign optimization and performance
- Oversee the delivery of seamless onboarding experiences across channels
- Embed relevant content across customer lifecycle stages to address key needs
Minimum Qualifications:
- 8+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.
Additional Responsibilities & Preferred Qualifications:
Sr. Manager, CRM Lifecycle & Paid Media — FRITES (France, Italy, Spain) About the Role PayPal is looking for a Sr. Mgr-level marketing leader to drive customer growth in FRITES by owning and scaling our CRM lifecycle marketing and paid media strategy. This role will lead end-to-end planning and execution across acquisition, onboarding, habituation, cross-sell, retention, and winback—working cross-functionally to turn customer insights into measurable business impact. You will shape how we grow and retain customers in France, Italy and Spain by building an integrated lifecycle and media engine that improves acquisition quality, engagement, retention, and long-term customer value. What You’ll Do Own the FRITES lifecycle marketing strategy across the full customer journey: acquisition → onboarding → habit formation → cross-sell → retention → winback
- Build and optimize CRM lifecycle programs across channels (e.g., email, push, in-app, landing experiences; and where applicable, other direct channels)
Lead paid media strategy and execution in FRITES across key performance and growth channels (e.g., search, paid social, display/video, affiliates), aligned to lifecycle objectives—not siloed channel KPIs
- Lead integrated planning for Tier 1 moments (seasonal peaks and priority campaigns), ensuring CRM and paid media work together with clear messaging, audiences, and measurement
- Partner with Analytics to define and track the right KPIs (activation, repeat usage, retention, LTV, ROI), and run a strong test-and-learn agenda (incrementality, holdouts, experimentation)
- Develop segmentation and trigger strategies driven by behavior (e.g., drop-off, friction signals, key site/app behaviors) to intervene earlier and more effectively
- Manage budgets and performance, identify efficiency opportunities, and improve ROI through continuous optimization
- Lead agency and vendor partners to ensure high-quality execution and strong performance accountability
- Collaborate closely with Product, Partnerships, Analytics, Creative, and Legal/Privacy teams to ensure compliant, high-impact growth programs
What Success Looks Like
- A clear, integrated FRITES lifecycle + paid media growth plan with measurable targets
- Expanded lifecycle journey coverage and improved customer engagement and retention
- Higher-quality acquisition and stronger downstream value (repeat usage, product adoption, lifetime value)
- Strong execution and measurement of Tier 1 moments, with clear learnings and impact
What We’re Looking For 8+ years of marketing experience with deep expertise in CRM/lifecycle marketing and paid media/performance marketing Proven track record building lifecycle programs that drive measurable improvements in activation, retention, repeat behavior, and customer value Strong experience planning and optimizing paid media across major channels with clear ROI accountability Analytical fluency and comfort partnering with BI/Analytics teams on measurement, experimentation, and performance diagnostics Ability to lead cross-functional programs, influence senior stakeholders, and operate with strong planning and execution discipline
- Experience working in a privacy-first environment; familiarity with GDPR and consent-based marketing strongly preferred
- English required; Italian proficiency strongly preferred
Why PayPal At PayPal, you’ll help shape how millions of customers discover, adopt, and reuse products they rely on—while building scalable, measurable growth systems in one of our most important markets.
Subsidiary:
PayPal
Travel Percent:
0
PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. When making an application directly, we will never ask you to share passwords, one-time passcodes (OTP), or verification codes. Any such request is a red flag and likely part of a scam. All communication regarding your application will come from official PayPal email domains. If you suspect fraudulent activity, please report it immediately. To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us.
For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.
Our Benefits:
At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.
Who We Are:
Click Here to learn more about our culture and community.
**Commitment to Diversity and Inclusion **
PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.
Belonging at PayPal:
Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.
Any general requests for consideration of your skills, please Join our Talent Community.
We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.