Job Posting Title:
Sr. Manager, Performance Marketing
Req ID:
10148828
Job Description:
BUILD SOMETHING BIGGER THAN YOURSELF
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
**How will you contribute to our magical experience? **
The Sr. Manager, Performance Marketing will lead the end-to-end paid acquisition strategy for Disney+ LATAM, ensuring investment decisions maximize subscriber growth and revenue contribution while protecting profitability. This role will partner closely with local and global stakeholders across Finance, Marketing, Data/Insights and Business leadership to define the optimal strategy, forecast outcomes, and manage a consistent operating framework across channels.
The role will work in close coordination with global channel leads responsible for campaign execution, testing/experimentation leads, and global planning teams, translating business goals into scalable, measurable, and incrementality-driven acquisition plans identifying opportunities to extend performance levers into longer-term outcomes such as retention and LTV.
**The Sr. Manager, Performance Marketing will be responsible for: **
- Own paid acquisition strategy and investment planning across performance channels (Search, Social, Programmatic/Video, Affiliates, CTV), defining channel roles, budget allocation, and pacing aligned to subscriber and revenue targets.
- Lead financial planning & forecasting for acquisition: build and socialize investment scenarios, incremental impact cases, CPAs, LTV-based payback logic, and sensitivity analyses; partner with Finance on budgeting cycles, and performance narratives for leadership.
- Drive performance management & optimization operating model: establish KPIs, dashboards, experimentation cadence, governance, and decision forums; ensure disciplined measurement (attribution, incrementality, lift tests) and continuous optimization at scale.
- Partner cross-functionally to deliver full-funnel growth outcomes: collaborate with Creative, Brand, Lifecycle/CRM, Product/Site/UX, Data and Analytics on messaging, landing flows, testing, and audience strategy that improves conversion and quality of subscribers.
- Lead and develop the Performance Marketing team (expected structure: 2 Supervisors + 1 Coordinator, with potential growth): set priorities, coach on strategic thinking and financial acumen, ensure operational excellence, and raise the bar on stakeholder management and executive storytelling.
What we need from you to be part of this story:
- 10+ years in Performance Marketing / Paid Media; 3+ years in senior leadership roles (Senior Manager / Head level)
- Experience in subscription/DTC (streaming, digital services), consumer tech, e-commerce, marketplaces or telecom; LATAM multi-market exposure preferred
- Proven people leadership (managing managers) and strong cross-functional influence
- Strong stakeholder management with Finance and senior business leaders
- Deep expertise across performance channels (Search, Social, Programmatic/Video, App acquisition)
- Strong understanding of attribution & incrementality (MMM, lift testing, MTA limitations)
- Solid performance economics (CPA, LTV, payback, cohorts, churn)
- Experience with experimentation frameworks (creative, funnel, audience testing)
- Advanced use of Google Ads, DV360/CM360/SA360, YouTube, TikTok, Meta, Snapchat, CTV
- Strong analytical tools: Excel/Google Sheets, Looker / BI (SQL / MMM tools as a plus)
- Strategic and analytical mindset with strong business judgment
- Financial planning, forecasting and scenario building
- Strong stakeholder management, collaboration and influence
- Clear executive communication and storytelling
- High ownership and ability to operate in fast-paced, ambiguous environments
- Team leadership, coaching and capability building
- English (advanced), Portuguese (nice to have)
- Availability for occasional travel across LATAM / US
Additional Information:
At Disney, we believe it takes great people to create memorable experiences, products and services our consumers know and love. We are a team of storytellers and hire under equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability and gender identity. We foster a corporate culture of belonging and inclusiveness, which empowers our staff and company to thrive. At Disney, everyone has the opportunity to speak up and participate, grow and share ideas.
“You can design and create and build the most wonderful place in the world. But it takes people to make the dream a reality.” Walt Disney
Job Posting Segment:
LATAM Marketing
Job Posting Primary Business:
LATAM Marketing - Media Strategy
Primary Job Posting Category:
Digital Performance Marketing
Employment Type:
Full time
Primary City, State, Region, Postal Code:
Buenos Aires, Argentina
Alternate City, State, Region, Postal Code:
Date Posted:
2026-04-16