Sr. Manager, Product Marketing

T-Mobile T-Mobile · Telecom · New York, NY

This role leads a team responsible for developing and executing marketing strategies for new and emerging products. It manages product positioning, messaging, and content strategy to engage customers and support sales channels. The role supervises and coaches product marketing managers to ensure alignment with market needs and business goals. Success is measured by the effectiveness of marketing strategies in increasing sales pipeline and market presence. The work impacts organizational growth by driving product adoption and enabling sales through targeted marketing efforts.

What you'd actually do

  1. Manage and evaluate a team of product marketing managers to ensure effective marketing execution and team performance
  2. Provide ongoing coaching and professional development to direct reports to enhance team capabilities and career growth
  3. Develop product positioning, value propositions, and messaging that resonate with customers to increase sales pipeline and prospects
  4. Collaborate with leadership to establish pricing and promotional strategies that meet business objectives and optimize revenue
  5. Oversee creation of product content including collateral, technical briefs, and presentations for internal and external use

Skills

Required

  • Leadership
  • Go-to-market Strategy
  • Segmentation
  • Customer Experience Management
  • Communication
  • Project Management

Nice to have

  • Marketing
  • Business
  • Communications
  • Computer Science

What the JD emphasized

  • 7 years of related work experience
  • 7+ years experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue
  • 2+ years supervisory and/or leadership experience
  • Strong leadership skills
  • Go-to-market Strategy Experience
  • A strong technical foundation
  • Extensive customer interaction experience
  • Strong communication skills
  • Proven interaction, interface and project management