Sr. Marketing Performance Analyst (contract)

Cohere Cohere · AI Frontier · Toronto, ON · Marketing

This is a contract role for a Sr. Marketing Performance Analyst on the Marketing Operations team at Cohere, an enterprise AI company. The role focuses on analyzing marketing performance, supporting strategic planning, optimizing lead scoring and attribution models, and designing dashboards to provide actionable insights. It requires advanced SQL and Python skills, experience with AI tools for data analysis, and proficiency in various marketing and analytics platforms.

What you'd actually do

  1. Analyze marketing performance across paid, earned, and owned media campaigns, tracking full-funnel metrics from awareness to revenue
  2. Partner with leadership to support strategic planning initiatives and establish performance targets
  3. Manage ad hoc analytics requests and prepare for weekly, monthly, quarterly, and annual business reviews, including executive and Board presentations
  4. Optimize lead scoring models and attribution reporting, conducting rigorous model validations
  5. Design and build interactive dashboards and reports to deliver actionable insights and data-driven recommendations

Skills

Required

  • Bachelor's/Master’s degree in a technical field (e.g., Computer Science, Data Science, Statistics, Engineering, Mathematics)
  • 5+ years of deep analytics experience supporting GTM teams (Marketing and/or Sales) in hyper-growth B2B environments
  • Advanced SQL and Python programming skills
  • experience with AI tools for data analysis and automation
  • Platform Proficiency: Marketo, Salesforce, GA4, BigQuery, Looker, CDP (Segment, Hightouch); Paid and Social Media Platforms
  • Cross-Functional Collaboration: Proven ability working with Operations, Finance, Product, Engineering, Sales, and Marketing teams
  • Communication Excellence: Strong storytelling abilities to translate complex data into clear business insights and recommendations
  • Presentation Skills: Comfortable presenting to executives and stakeholders at all organizational levels using Google Slides, PowerPoint, or similar tools
  • Deep understanding of PLG (Product-Led Growth), SLG (Sales-Led Growth), and Closed Loop Marketing frameworks

Nice to have

  • certifications preferred

What the JD emphasized

  • rigorous model validations
  • AI tools for data analysis and automation