Sr. Marketing Services Manager

Visa Visa · Fintech · UZ - Tashkent, Uzbekistan

Visa is seeking an experienced Senior Marketing Services Manager to lead strategic planning, opportunity identification, program design, and execution of marketing activities with clients and partners in Uzbekistan and Central Asia. The role involves developing and implementing co-branded marketing campaigns, providing data-driven recommendations, positioning Visa as a marketing expert, managing budgets, and analyzing campaign performance to achieve business and brand objectives.

What you'd actually do

  1. Design and execute long-term bespoken marketing programs for the clients, based on vast expertise in payments and a rich depth of marketing knowledge to scale clients’ business and accelerate business growth.
  2. Develop and implement strategic marketing and communication plans designed to meet client expectations, run co branded marketing campaigns with clients by providing insight driven, data focused and actionable recommendations and end-to-end marketing solutions for relevant products and services across the card lifecycle and beyond
  3. Deliver marketing insights & data capabilities to drive deep partnerships with clients including research, studies and best practice benchmarking through the Visa marketing community
  4. Position Visa as marketing expert with clients sharing in-depth understanding and analysis of payments industry, consumer trends and competition
  5. Pro-actively engage in client pitches to fast-track growth of VIK (Value-in-kind) projects

Skills

Required

  • Exceptional ability to negotiate and close deals
  • Find and create unique opportunities for business with clients
  • Strategic thinker
  • Brilliant presenter and storyteller
  • Relationship management and business growth
  • Strategic planning
  • Designing programs
  • Execution of Visa marketing activities
  • Co branded marketing campaigns
  • Insight driven, data focused and actionable recommendations
  • End-to-end marketing solutions
  • Marketing insights & data capabilities
  • Research, studies and best practice benchmarking
  • Payments industry
  • Consumer trends
  • Competition analysis
  • Client pitches
  • Tracking of key payment trends
  • Cardholder behavior
  • Strategic recommendations
  • Future business propositions
  • Align Visa Product, Marketing and Sales objectives
  • Partner with VCA and Solutions
  • Bundled approach in selling services
  • Review implementation of plans
  • Provide guidance to external and internal stakeholders
  • Achieve KPIs
  • Communicate Visa led campaigns
  • Use local and global sponsorship opportunities
  • Visa partnerships
  • Manage the allocated budget
  • Ensure all activities are performed within parameters
  • Comply with Visa policies and requirements
  • Comply with brand strategy and visual and verbal guidelines
  • Provide quantitative post campaign and regular performance analysis
  • Incorporate learnings into future projects
  • Effectively manage business relations with the clients
  • Ensure high NPS rate
  • Lead for maintaining and strengthening the Visa Brand Health score
  • Manage the relationship with agencies and partners
  • Ensure top level execution
  • Manage the admin work and processes related to client contracting
  • Significant experience in Marketing
  • Working with big clients on developing and executing co marketing campaigns
  • More than 10 years in a role related to partnership marketing programs and activities
  • Experience working in or with the bank
  • Knowledge of payments systems and cards industry
  • Good knowledge of key P&L drivers
  • Leveraging the relevant aspects to build effective business cases
  • Masters' degree in business or a related field with a marketing foundation
  • Strategic and creative thinker
  • Track record of delivery
  • Ability to manage several projects concurrently
  • See them through from conception to conclusion
  • Demonstrated track record in the management of external clients, agencies
  • Development of through the line campaign materials
  • Client relationship and management skills
  • Experience managing high level leadership stakeholders
  • Brilliant negotiator
  • Diplomatic
  • Able to persuade with strong, data-driven argumentation
  • Sales exposure
  • Strong self-management skills
  • Demonstrable drive and energy
  • Strong team player
  • Able to work on multitask projects
  • Able to work in multi functional teams
  • Comfortable working in a fast paced, hands on, growth orientated work environment
  • Must be adaptive to change
  • Self confident
  • Able to think on their feet
  • Strong personal motivation and commitment
  • Naturally optimistic
  • Must be proactive and demonstrate initiative
  • Responsive and sociable
  • Multicultural sensitivity
  • Commitment to drive inclusive culture
  • Fluent Uzbek
  • Fluent English
  • Fluent Russian
  • Candidate must be open to travel as relevant within Visa safety and security policies
  • Leadership Skills
  • Strategic marketing management
  • Creative thinking
  • Brilliant selling and presentation skills
  • Superior negotiation skills leading to timely and acceptable resolutions
  • Data and analytics
  • Client relationship and management skills
  • Solid interpersonal skills
  • Working with cross functional teams
  • Exceptional verbal and written communication skills
  • Self-directed and motivated
  • Able to work

Nice to have

  • Knowledge of payments systems and cards industry is an advantage