Sr Measurement & Insights Analyst, Cpg

Uber Uber · Consumer · New York, NY +2 · Operations

This role is for a Sr Measurement & Insights Analyst on the Uber Advertising team. The primary focus is on partnering with Sales to improve advertiser performance on Uber platforms by analyzing data, drawing insights, and managing post-campaign reporting. The role requires strong analytical skills, proficiency in SQL and Python, and experience in data analytics, measurement, and advertising.

What you'd actually do

  1. Data insights and analysis - Manage post campaign reporting and insights for all advertisers across assigned book of business
  2. Deliver regular and bespoke analyses and insights for some of the world's largest advertisers to drive growth across advertiser KPIs and help them grow their businesses with Uber
  3. Exhibit deep analytical ability, and develop great expertise in Uber’s proprietary metrics, working to constantly evolve how we analyze and communicate data driven insights to our advertisers
  4. Advocate for country and regional needs - Establish deep understanding of the local needs and nuances by partnering with local Account Executives, Account Managers and Merchant Operations teams
  5. You’ll be mapped to high-priority and high-revenue driving clients, delivering white-glove service

Skills

Required

  • 4+ years experience in data analytics, data science, measurement and insights, advertising, AdTech, consulting or similar industries
  • Proficiency using SQL, Python or similar analytics program
  • Bachelor's degree, preferably in mathematics, statistics, economics, computer science, operational research or similar quantitative field

Nice to have

  • 6+ years' experience in data analytics, data science, measurement and insights, advertising, AdTech, consulting or similar industries
  • Experience working with large CPG customers in a digital advertising organization
  • Intermediate to advanced skills in data analysis (e.g. MS Excel / Google Sheets / Python), story-telling (e.g. providing actionable insights based on analysis), advanced data querying (e.g. SQL), leveraging data visualization tools (e.g., Looker, Google Data Studio, Tableau)
  • Experience with marketing / advertising measurement, analytics, and reporting within an advertising agency/consulting
  • Experience with online advertising, targeting and measurement systems and methodologies (ad servers, DSPs, DMPs, etc.)
  • Experience with 3rd party measurement studies (brand lift, sales lift, foot-traffic, etc.)
  • Well-versed in advertising technology, including 3rd party ad-serving and tag management solutions and programmatic ad buying platform
  • Experience with A/B and multivariate test design and implementation and statistical concepts