Sr. Partner Marketing Manager - Consulting & System Integrators

Databricks Databricks · Data AI · San Francisco, CA · Marketing

This role is a Senior Partner Marketing Manager focused on driving demand and brand awareness for Databricks' Data and AI Platform joint solutions with Consulting & System Integrators (C&SI). The responsibilities include building and executing joint marketing plans, co-marketing programs, creating collateral, publishing customer stories, managing partner communications, and scaling repeatable marketing motions. The role requires significant experience in partner marketing for enterprise software/SaaS, proven success with consulting firms, strong program management, and domain familiarity with cloud, big data, analytics, ML, or AI technologies.

What you'd actually do

  1. Build and execute joint marketing plans with C&SI partners. Work with partner teams to drive GTM priorities and assigned partner pipeline targets.
  2. Develop and execute co-marketing programs across webinars, events, digital campaigns, and partner-led activities to generate net-new demand and support active opportunities.
  3. Create and drive consumption of repeatable joint collateral with partners, including solution briefs, blogs, industry use cases, campaign assets, and customer proof points that support partner-led selling.
  4. Publish at least 6 customer stories or joint announcements annually that showcase C&SI-led Databricks success.
  5. Manage a consistent C&SI partner communications engine, delivering roughly 6 high-impact “to partner” touchpoints per month (e.g. newsletters, webinars, enablement events) that achieve agreed engagement and adoption targets.

Skills

Required

  • 7+ years of experience in partner marketing or alliance marketing for an enterprise software or SaaS company
  • Proven experience working with consulting firms, GSIs, or system integrators in cloud, data, AI, or enterprise software, with a track record of growing joint pipeline and revenue
  • Demonstrated success building and executing joint campaigns and co-marketing programs (webinars, events, digital campaigns, and partner-led activities) that deliver measurable pipeline and opportunity impact
  • Experience creating high-impact joint partner content and sales enablement materials, such as solution briefs, industry use cases, campaign assets, and customer proof points that support partner-led selling
  • Strong program management, communication, and cross-functional leadership skills, with the ability to align Business Development, Partner Solution Architects, Product Marketing, and Regional Marketing around shared goals
  • Domain familiarity with cloud, big data, analytics, data warehousing, machine learning, or AI technologies, sufficient to position differentiated joint solutions with senior technical and business stakeholders
  • Confident presenter with experience enabling partners and customers through conferences, seminars, webinars, or executive briefings, using storytelling and data to drive action

What the JD emphasized

  • Proven experience working with consulting firms, GSIs, or system integrators
  • Demonstrated success building and executing joint campaigns and co-marketing programs
  • Experience creating high-impact joint partner content and sales enablement materials
  • Domain familiarity with cloud, big data, analytics, data warehousing, machine learning, or AI technologies