Sr. Partner Marketing Technology Alliances Manager

Klaviyo Klaviyo · Enterprise · Boston, MA · Marketing

This role focuses on activating Klaviyo's technology partner ecosystem through joint marketing, demand generation, and partner moments. It involves collaborating with ecommerce platforms, ISVs, and technology partners to bring integrated solutions to market and accelerate adoption of the Klaviyo platform. The role requires designing and executing co-marketing programs, managing partner sponsorship strategy for key events, and aligning partner marketing initiatives with business priorities to drive partner-led demand and product adoption.

What you'd actually do

  1. Lead and execute joint marketing programs with technology partners that drive demand, pipeline influence, and adoption of the Klaviyo platform
  2. Design and deliver integrated co-marketing initiatives across campaigns, content, launches, and ecosystem programs in partnership with ISVs and ecommerce platforms
  3. Own technology partner sponsorship strategy and execution for Klaviyo’s flagship initiatives, including K:Boston, K:Sydney, K:London, and other global moments
  4. Create compelling sponsorship and activation opportunities that align partner objectives with Klaviyo’s brand, audience, and go-to-market priorities
  5. Partner closely with Partnerships, Field Marketing, Events, Product Marketing, and Sales to align partner marketing programs with broader business goals

Skills

Required

  • Partner marketing
  • Alliances marketing
  • Ecosystem marketing
  • B2B technology marketing
  • Joint marketing program execution
  • Demand generation
  • Pipeline influence
  • Product adoption
  • Co-marketing initiatives
  • Campaigns
  • Content marketing
  • Product launches
  • Ecosystem programs
  • Sponsorship strategy
  • Event marketing
  • Go-to-market strategy
  • Sales alignment
  • Field marketing
  • Product marketing
  • Business goal alignment
  • Performance measurement
  • Data analysis
  • ROI optimization
  • Cross-functional collaboration
  • Messaging consistency
  • Partner value propositions
  • Internal feedback championing
  • E-commerce trends
  • Technology partner trends
  • Competitive analysis
  • Platform innovations
  • Communication
  • Storytelling
  • Organization
  • Time management
  • Travel

Nice to have

  • Understanding of ecommerce, and/or SaaS ecosystems
  • Experience working closely with partnerships, sales, and cross-functional marketing teams
  • Forward-thinking
  • Hands-on marketer
  • Fast-paced environments
  • Scalable growth engines
  • Data-driven
  • Outcomes-focused
  • Collaborative
  • Trust building
  • Influence
  • Accountable
  • Goal-oriented
  • Ownership
  • Commitment delivery
  • Strong communicator
  • Strong storyteller
  • Compelling joint narratives
  • Confident representation
  • Highly organized
  • Manage multiple partners, programs, and timelines

What the JD emphasized

  • 5+ years of experience in partner marketing, alliances marketing, ecosystem marketing, or B2B technology marketing
  • Proven experience designing and executing joint marketing programs with technology partners that drive measurable demand and adoption
  • Understanding of ecommerce, and/or SaaS ecosystems, including ISVs, platforms, and partner-led growth models
  • Experience working closely with partnerships, sales, and cross-functional marketing teams in a multi-stakeholder environment