Are you a tech-savvy storyteller who can simplify the complex and communicate it in a compelling way to your target audience? At AWS, we're seeking a Sr. Product Marketing Manager with technical chops who can shape the future of AWS's supply chain products — AI-powered applications that help businesses unify their supply chain data, improve visibility, and make faster, smarter decisions.
Supply chains are the backbone of the global economy, yet most organizations still operate with fragmented data, siloed systems, and reactive decision-making. AWS is changing that with a portfolio of supply chain products that combine cloud-native data, machine learning-powered insights, and AI-driven decision-making capabilities to help customers detect disruptions before they happen, optimize operations, and drive measurable business outcomes. As supply chain leaders look to modernize, they need a trusted partner who speaks their language and understands their world. That's where you come in.
In this role, you'll be the voice of AWS's supply chain portfolio to supply chain leaders, operations executives, and line-of-business buyers across industries including manufacturing, retail, and consumer packaged goods. You'll work backwards from customer needs to shape product positioning, define go-to-market strategy, and drive commercial success — including bringing new products to market. We're looking for a unique blend of technologist and business strategist — someone who can dive deep into supply chain workflows and technical architecture while crafting value propositions that resonate with both technical evaluators and C-suite decision-makers. If you thrive at the intersection of technology and business strategy and want to impact how organizations around the world manage their supply chains, this role is for you.
Key job responsibilities Know your ideal customer deeply — their challenges, pain points, and aspirations. Develop a thorough understanding of supply chain personas (VP of Supply Chain, Head of Operations, Supply Chain Analysts) including how they work, the technologies they already use, and the alternatives they have — including the status quo.
Create and drive perceptions through positioning and messaging that connects the needs of the customer with the job to be done (JTBD) and differentiates AWS's supply chain products from alternatives — including legacy ERP modules, point solutions, and no action. Author product value propositions, key storylines, and voice.
Define and drive the go-to-market plan that creates awareness, consideration, purchase, and loyalty. Author the Marketing Strategy document defining the opportunity, marketing objectives, channels, and barriers to success. Activate cross-company resources — including digital marketing, field sales enablement, and partner channels — to execute the end-to-end plan.
Lead product launch strategies and associated plans, including naming, target audience definition, competitive positioning, and marketing vehicles — including launches of net-new products and new capabilities within the supply chain portfolio.
Develop technical content including presentations, demonstrations, and reference architectures that educate supply chain leaders on how AWS's supply chain products integrate with their existing systems (ERP, WMS, TMS) and deliver measurable outcomes.
Represent AWS as a technical evangelist in executive briefings (EBCs), industry events (e.g., Gartner Supply Chain Symposium), and analyst interactions. Deliver compelling product demos and customer presentations that build credibility with supply chain professionals.
Partner closely with Product Management to define and refine the ideal customer profile (ICP) and golden use cases. Provide market intelligence and voice-of-customer insights that influence product roadmap priorities.
Drive customer advocacy by building relationships with reference customers, supporting case studies, testimonials, and event participation.
About the team About AWS Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS? Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Basic Qualifications
- 10+ years of direct experience working in technology, preferably B2B SaaS or enterprise applications or productivity category
- Bachelor's degree or equivalent experience
- Demonstrated experience creating technical content and delivering technical presentations to diverse audiences
- Experience in product marketing, product management, or go-to-market strategy for enterprise software
Preferred Qualifications
- MBA degree
- Domain experience in supply chain, operations, manufacturing, or logistics
- Experience marketing to line-of-business buyers (VP/C-level) in addition to technical evaluators
- Experience developing go-to-market strategies for technical products in competitive, established categories (e.g., supply chain management, ERP)
- Strong data analysis skills with ability to synthesize insights from multiple sources
- Familiarity with supply chain technologies (ERP, WMS, TMS, demand planning tools) and industry trends
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, San Francisco - 161,900.00 - 218,600.00 USD annually USA, CA, Santa Clara - 161,900.00 - 218,600.00 USD annually USA, MA, Boston - 147,200.00 - 198,700.00 USD annually USA, WA, Seattle - 147,200.00 - 198,700.00 USD annually