Sr. Pr Manager

Adobe Adobe · Enterprise · Sao Paulo, Brazil

This role is for a Sr. PR Manager at Adobe, focusing on communications strategies for creativity and productivity products in LATAM. The role involves developing narratives, managing media relations, and building brand awareness. While Adobe uses AI in its products, this specific role is in public relations and marketing, not directly involved in building or shipping AI models or systems.

What you'd actually do

  1. Lead communications strategies for Adobe’s creativity and productivity portfolio, driving awareness, education, and adoption across priority audiences.
  2. Deliver continuous visibility through campaigns supporting product launches, business priorities, and executive narratives.
  3. Manage a high-impact media program across traditional and emerging channels, with a strong social-first approach.
  4. Build and maintain relationships with media, influencers, and creators to expand brand and product visibility.
  5. Partner cross-functionally to plan, implement, and measure integrated communications programs aligned with business goals.

Skills

Required

  • 8+ years of experience in communications, public relations, or digital media, with a focus on consumer and brand communications.
  • Proven track record of securing high-impact media coverage and maintaining strong, productive media relationships.
  • Extensive background in achieving communication outcomes enthusiastic about social-first audiences.
  • Outstanding writing, editing, and presentation skills, capable of crafting clear, compelling messages for diverse audiences.
  • Deep interest in media, influencers, emerging platforms, and cultural moments, with an understanding of how stories travel across channels.
  • Direct working experience with senior leaders and in dynamic and cross-functional environments.
  • Organization and critical thinking skills, with strong project management skills and the ability to multitask in a fast-paced environment.
  • Bachelor’s degree in communications, marketing, journalism, or a related field, or equivalent experience.